At a Glance
- Tasks: Execute and support personalisation initiatives to enhance customer experiences.
- Company: Join VML, a leading creative company with a focus on innovation and collaboration.
- Benefits: Enjoy a competitive salary, bonuses, training opportunities, and a great work-life balance.
- Other info: Be part of a dynamic team that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by driving personalisation strategies for top global brands.
- Qualifications: Strong technical skills in personalisation technologies and a data-driven mindset.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. We are looking for an organized and detail-oriented Personalisation Manager to execute and support our client's personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights.
Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.
What you’ll be doing:
- Execution & Operations: Execute day-to-day operations and tactical tasks for the global personalisation roadmap. Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities. Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery. Assist in tracking the Return on Investment (ROI) of personalisation efforts. Prepare performance reports on personalisation outcomes and insights for stakeholders. Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.
- Personalisation Implementation: Apply Personalisation-Led Growth (PLG) principles in daily execution. Contribute to the continuous refinement of the PLG framework and best practices. Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives. Support the operational infrastructure for continuous personalisation delivery. Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.
- Technical Delivery & Platform Execution: Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack. Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.
What we’re looking for:
- Technical Skills: Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including Personalisation Platforms (e.g., Adobe Target, Optimizely, Braze), Analytics Suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude), Content Management Systems (CMSs) (e.g., Adobe Experience Manager, Sitecore), and Customer Data Platforms (CDPs) (e.g., Segment, Tealium).
- Execution & Project Support: Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery. Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking.
- Data & Business Understanding: Data-Driven Approach: Strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations. Understands how personalisation initiatives contribute to business value and ROI.
- Collaboration & Communication: Collaborative Partner: Ability to build effective working relationships with client stakeholders and internal cross-functional teams (product, engineering, marketing, data science) to ensure smooth execution and alignment.
We are looking for an organized, accountable, and results-driven individual who can execute personalisation initiatives efficiently and effectively, contributing to measurable business impact.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Personalisation Manager employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Personalisation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for twentysix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at twentysix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Personalisation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
