Media Planner

Real Chemistry is looking for a Media Planner to join our growing team! The Media Planner will operate as the primary planner across several brands and will work directly with department staff to develop innovative media campaigns that make an impact and achieve brand goals. This role involves collaboration with other departments within GTO as well as key external partners.

This is a hybrid role, based in any of our US offices—including San Francisco, New York City, Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.

• Develop and execute media plans (including video, social, display, audio, email, print, out‐of‐home)
• Draft and issue RFPs to partners
• Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
• Assist with development of client presentation materials and presenting to clients
• Create, send, and maintain vendor insertion orders / contracts
• Create and maintain creative spec sheets; liaise with creative agency as needed
• Code (UTMs), upload, and traffic campaigns
• Deliver on reporting needs, including data compilation, QA, analysis, and insight development
• Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
• Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
• Develop POVs on emerging media opportunities and trends
• Maintain media publisher relationships and seek out new media opportunities
• Research and compile competitive and media landscape data
• Train Assistant Media Planners

• BS/BA required; Marketing/Advertising concentration preferred
• Minimum one year of digital media planning experience required
• Genuine interest in advertising and the health and wellness industry
• Strong knowledge of activating digital media campaigns (trafficking, optimizations, pacing, building media plans, billing)
• Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
• Experience working within media and research tools, including Mediaocean/Prisma, GCM, comScore, Kantar, Google Analytics, etc.
• Strong understanding of Microsoft tools (Excel, pivot tables, PowerPoint, Outlook)
• Pharmaceutical or Health/Wellness experience a plus

• Demonstrates leadership skills, takes initiative, is proactive and self‐motivated
• Client service oriented
• Strong interpersonal skills and team‐player attitude
• Strong problem‐solving and critical thinking skills
• Strong math skills
• Strong communication skills, verbal & written
• Excellent organizational and time‐management capabilities
• Strict attention to detail, accuracy, and deadlines
• Committed to working in a diverse and inclusive environment and upholding GTO's mission, vision, and values

Pay Range: $50,000 - $65,000. Compensation will be determined based on job‐related, non‐discriminatory factors, including work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Comprehensive benefits program: free snacks, generous holiday and paid time off, private medical, dental, and vision plans, retirement savings support. Perks include mental wellness coaching and access to more than 13,000 online classes with LinkedIn Learning.

Real Chemistry is an Equal Opportunity employer. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Applicants requiring accommodations during the interview process should inform the recruiter.