At a Glance
- Tasks: Lead and grow affiliate and creator programs across TikTok Shop and social commerce platforms.
- Company: Join VaynerMedia, a global creative agency shaping the future of marketing.
- Benefits: Enjoy competitive salary, unlimited PTO, health benefits, and a supportive work culture.
- Other info: Hybrid work model with opportunities for career growth in a dynamic environment.
- Why this job: Make an impact by connecting brands with creators and driving innovative campaigns.
- Qualifications: 5+ years in social commerce or influencer marketing; strong relationship-building skills.
The predicted salary is between 40500 - 49500 £ per year.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.
Overall Purpose: We are seeking an experienced Social Commerce Affiliate Manager to lead and grow affiliate and creator programs across TikTok Shop and emerging social commerce platforms for multiple client brands. This role owns the creator affiliate journey end-to-end—from strategy and recruitment through activation, community management, content development, and performance optimization. You'll work directly with creators and cross-functional teams to build scalable affiliate programs that drive content, engagement, and revenue. The ideal candidate is highly relationship-driven and equally comfortable developing affiliate strategy and analyzing performance.
KEY AREAS OF RESPONSIBILITY:
- Affiliate Strategy & Growth: Develop and execute affiliate strategies aligned to client revenue, content, and creator growth goals. Build creator cohort and programming strategies based on category, audience, product fit, and performance. Develop recruitment, activation, and retention strategies across the affiliate lifecycle. Identify opportunities to increase active affiliates, creator productivity, content output, and GMV. Develop affiliate programming around product launches, promotions, incentives, and key brand moments.
- Creator Recruitment & Development: Identify, recruit, and build relationships with high-potential creators across TikTok and other social platforms. Manage the end-to-end creator journey from outreach and onboarding through product education, content creation, and affiliate activation. Develop targeted recruitment strategies for priority products, campaigns, and creator cohorts. Identify and develop high-potential affiliates into long-term, high-performing brand partners.
- Creator Community Management: Build and maintain engaged creator communities across Discord and other communication channels. Develop creator communications including product education, collaboration opportunities, campaign updates, and platform news. Lead webinars to educate creators on products, incentives, and new launches. Create challenges, GMV contests, leaderboards, incentives, and other programs that drive creator participation and sales. Serve as a key point of contact for creators and foster a strong ongoing relationship with the brand.
- Campaign & Content Execution: Manage affiliate campaigns from creator selection and briefing through execution and reporting. Manage product sampling and seeding strategies to maximize creator activation and content output. Coordinate creator programming across launches, tentpole moments, promotions, and other brand initiatives. Partner with Shop Management, LIVE, creative, media, and client teams to maximize affiliate content across the broader social commerce ecosystem. Identify high-performing content, formats, and product stories that can be scaled across the program.
- Performance & Optimization: Analyze affiliate performance across GMV, conversion, content output, creator activation, retention, and ROI. Identify top-performing creators, products, content trends, and cohorts to inform ongoing strategy. Develop client-facing performance recaps with actionable insights and recommendations. Continuously test and optimize creator cohorts, recruitment tactics, incentives, and campaign strategies to improve performance.
EXPERIENCE/KNOWLEDGE REQUIRED:
- 5+ years of experience in social commerce, affiliate marketing, influencer marketing, creator partnerships, or e-commerce.
- Strong understanding of TikTok Shop, its affiliate ecosystem, creator culture, and platform mechanics.
- Proven experience building and managing creator or affiliate programs at scale.
- Experience across creator sourcing, recruitment, development, and community management.
- Strong understanding of creator content and what drives engagement and conversion on social platforms.
- Demonstrated ability to drive and analyze commerce KPIs including GMV, creator activation, content output, conversion, and ROI.
- Excellent communication and relationship-building skills with experience working across creators, clients, and internal teams.
- Highly organized and comfortable managing multiple client programs in a fast-paced, evolving agency environment.
This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
Exact compensation may vary based on skills, experience, and location. Employer-sponsored 401k with match. Medical, Dental, and vision coverage. Unlimited PTO. Caregiver (Parental) Leave. Health and Wellness benefits. Base Salary $80,000—$105,000 USD.
Manager, Social Commerce employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Social Commerce
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Manager, Social Commerce
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
