Manager, Media Buying

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.

The Manager, Media Buying drives digital media campaign success. This role is focused on hands-on buying, requiring expertise in developing and executing innovative media strategies, leading a team, and delivering exceptional client results. The Manager, Media Buying acts as a key marketing partner to clients, providing strategic optimizations, executional excellence, and ensuring effective media investments.

What You’ll Do

• Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations to maximize ROI to hands-on buying, budget management, and ongoing performance optimization.
• Bid/buy, place campaigns within various digital platforms, and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly, and flagging potential issues to management.
• Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations.
• Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
• Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work.
• Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
• Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement.
• Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

Requirements

• 3-5+ years of media agency experience managing and executing across digital platforms.
• Experience buying and planning across multiple digital media channels with depth in a majority of the following: Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, YouTube. Programmatic Display/Video (DV360, The Trade Desk, etc.).
• Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).
• Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions.
• Proficiency in Excel (pivot tables, V-Lookups, macros) and ability to work in-platform.
• Ability to present complex information clearly and concisely, and distill actionable insights.
• Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment; understands the importance of listening, valuing diverse perspectives, and supporting colleagues.
• Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs; embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.
• Ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict-resolution skills.
• Thrives in a fast-paced environment and contributes to a culture of shared success.