Social Insights Manager in London

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

The Role: We’re looking for a Social Insights Manager to help transform social data into meaningful, actionable insights that support smarter strategy and stronger business outcomes. This role will sit at the intersection of analytics, strategy and social intelligence, helping clients and internal teams understand performance, audience behaviour and emerging opportunities.

What you’ll be doing:

• Collating, analysing and processing social-first performance and audience data
• Monitoring, measuring and reporting on campaign performance as well as always-on social activity
• Turning complex data into clear insights, strategic recommendations and actionable next steps
• Creating compelling performance narratives and reporting that translate results into meaningful business impact
• Presenting findings to clients and internal stakeholders in a clear, engaging and consultative way
• Working closely with strategists, creatives, community and account teams to develop insight-led work for existing clients and new business opportunities
• Building and maintaining social dashboards that streamline reporting and provide clear visibility of performance
• Supporting the development of client-specific reporting frameworks and measurement approaches across brands and markets
• Contributing to the agency’s point of view around measurement, reporting and defining which metrics matter
• Identifying trends, cultural shifts and audience behaviours that can influence social strategy and campaign planning
• Supporting the wider team in using data and insights to inform social content, campaigns and strategic recommendations
• Helping to improve reporting processes and ways of working to make social measurement more efficient and effective
• Staying up to date with changes across social platforms, audience behaviours, algorithms and the wider digital landscape

What you’ll need:

• Experience within social listening, social intelligence, digital analytics or social insights, with a track record of using data to inform strategy and drive impact
• Good knowledge of social intelligence and analytics platforms across listening, audience research, trend identification and measurement
• Strong understanding of social media metrics, reporting methodologies and platform analytics tools
• Experience building or contributing to dashboards and reporting frameworks that enable effective performance tracking
• Experience analysing social performance and audience data across multiple platforms
• Strong storytelling skills, with the ability to turn data into clear narratives, insights and recommendations
• Good communication skills, with confidence presenting findings to clients and internal stakeholders
• Strong organisational and time management skills, with the ability to manage multiple priorities simultaneously
• Strong attention to detail and the ability to build productive relationships with stakeholders across teams
• Naturally curious, with a passion for social platforms, culture and emerging digital behaviours
• Demonstrates critical thinking and the ability to work resourcefully across multiple workstreams
• Collaborative mindset, with the ability to work proactively across different business functions and teams
• Adaptable and comfortable navigating changing priorities and evolving client needs
• A good understanding of the evolving social landscape and major shifts impacting platforms, behaviours and algorithms

Qualifications & Experience:

• Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy or related role, ideally within an agency or fast-paced client environment
• Experience working with social listening, audience intelligence and performance measurement across major social platforms
• Demonstrated experience translating data into clear, actionable insights and strategic recommendations
• Experience contributing to reporting frameworks, dashboards and measurement approaches for clients or brands
• Experience presenting insights and performance findings to clients and internal stakeholders
• Experience managing multiple projects and priorities simultaneously within a fast-moving environment

Preferred: experience working across international or multi-market campaigns and reporting structures

What's in it for you? Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion: VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.