Social & Influencer Director in London

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we are at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

About the role

We are building a global in‑house studio in Amsterdam for a leading international home appliances brand, spanning categories such as air fryers, vacuum cleaners, and coffee machines. The studio will serve as the brand’s global hub for social‑first strategy, content creation, and influencer activity – combining the speed and agility of an agency with the strategic depth of an in‑house team. Social is central to everything this studio does. As Social & Influencer Director, you will shape how the brand shows up across platforms, creators, and communities worldwide, while enabling locally relevant execution at scale. We are looking for a highly accomplished, digitally fluent social and influencer leader with 10+ years of experience, ideally gained within agency environments. You have a proven track record of driving innovation, managing complex senior client relationships, and delivering meaningful commercial growth.

What you will be doing

• Leadership & Team Management: Lead, coach, mentor, and inspire social and cross‑functional team to consistently deliver exceptional social media work. Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches. Drive year‑on‑year growth in line with KPIs, effectively managing complex stakeholder relationships. Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work.
• Strategy & Client Management: Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI‑powered analytics. Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks. Build and nurture strong client relationships, proactively addressing evolving business needs. Develop innovative, winning proposals that secure new business.
• Operational Excellence & Innovation: Establish standardized best practices that promote service excellence, identifying opportunities for increased efficiency. Cultivate a deep appreciation for social media across the agency, ensuring teams possess comprehensive platform knowledge. Direct social media work across global markets, utilizing AI tools for improved efficiency and effectiveness. Educate clients and teams on the power of social media to drive measurable brand impact.
• Innovation & Technology: Champion the integration of AI technologies in social and influencer marketing. Stay at the forefront of emerging AI technologies and their applications. Drive innovation in blending human creativity with AI capabilities. Lead the scaling of GenAI and proprietary technology across social media operations.

What you need to be great in this role

• Strategic Vision & Commercial Acumen: 10+ years’ experience in social media marketing with proven ability to translate expertise into effective, results‑driven strategies and deliver profitable outcomes.
• Leadership & Operational Excellence: Successfully led teams, fostering collaboration and high performance while optimising workflows.
• Client Relationship Management: Exceptional ability to build client relationships, negotiate, and manage expectations across global or large European teams and campaigns.
• Influencer Agency and Marketing Understanding: Deep understanding of the influencer marketing landscape with experience in influencer relationship management, content production, talent selection, contracting, data analysis and strategy.
• Innovation & AI Understanding: Deep understanding of social media trends, platform innovations, and strong interest in AI and generative technologies in marketing.
• Creative Excellence: Highly creative with firm understanding of the evolving social influencer landscape and how to drive the best brand collaborations.
• Paid Social Knowledge: Solid understanding of paid social and media’s role in amplification.
• Communication Skills: Excellent presentation, verbal, and written communication skills with fluency in English (other EU languages a plus).
• Data‑Driven Approach: Experience in analysing performance and using data for strategy development and optimisation.

Our values shape everything we do

• Be Ambitious to succeed.
• Be Imaginative to push the boundaries of what’s possible.
• Be Inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be Results‑focused to exceed expectations.
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

Equal Opportunity Employer – OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.