At a Glance
- Tasks: Lead strategic direction for iconic global brands and define creative strategies.
- Company: VML, a leading creative company known for innovative work with top brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a talented team in a collaborative atmosphere with exciting career prospects.
- Why this job: Make a measurable impact on globally recognised brands and drive cultural relevance.
- Qualifications: Experience in strategic planning and a strong understanding of brand dynamics.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
This role is the next step: leading the strategic direction on iconic global and UK brands, with the creative ambition and commercial rigour to match. You'll operate with confidence across client, creative and planning teams. You'll be the trusted strategic voice in the room - not just the person who fills the deck before the meeting. You know how brands work. You know how people work. And you're hungry to prove that communications can make a measurable difference.
Your Accounts:
- FMCG Client - Consumer Batteries - Global Strategy: This is one of the world's most recognisable brands - and this role puts you at the centre of defining what it stands for culturally. Our work on this client has won the APG Grand Prix, Effie, WARC and IPA Awards. This is a rare opportunity to build on a genuinely celebrated body of work.
You'll define the creative strategy for global frameworks and individual market activations, working closely with the social team to bring ideas to life in culture. You'll need:
- A sharp instinct for cultural relevance; the ability to identify the partnerships, moments and platforms that make a famous brand feel genuinely alive to people.
- The ability to set creative strategy at a global level while adapting it meaningfully for individual markets; holding the tension between consistency and local resonance.
Senior Strategist in London employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for twentysix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at twentysix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
