At a Glance
- Tasks: Lead social media strategies, focusing on TikTok Shop to drive client success.
- Company: Join VML, a creative powerhouse with global reach and innovative projects.
- Benefits: Enjoy competitive pay, bonuses, training, and discounts with top retailers.
- Other info: Embrace a culture of creativity, collaboration, and career growth.
- Why this job: Make an impact in social commerce while working with exciting global brands.
- Qualifications: Experience in social media strategy, especially with TikTok and Meta.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Senior Social Commerce - TikTok Shop Manager needed on a permanent basis to join our Global Social Commerce Team.
The opportunity
In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform‑specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.
Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.
What you’ll be doing
- Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
- Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
- Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
- Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends.
- Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor.
- Brief Response & Execution: Digest, interpret, and respond to briefs in a fast‑paced environment.
- Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights.
- Project Leadership: Lead social media projects from inception to completion.
- Presentation & Communication: Confidently present strategic thinking and creative solutions to clients.
- Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies.
- Collaboration: Work closely with internal teams to ensure integration with overall marketing efforts.
- Client Location Work: Willingness to work at client locations as needed.
What we want from you
- Talented, enthusiastic, focused, and professional.
- Strong attention to detail with an understanding of design fundamentals.
- Positive and outgoing creative thinker.
- Adaptable and thrives in a fast‑paced environment.
- Passionate about inspiring outstanding online shopper experiences.
- Customer‑first mindset with the maturity and initiative to keep clients happy.
- Experience working with social platforms, in particular Meta and TikTok Shop.
- Excellent presentation and communication skills.
- Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business.
- Proven experience in digesting, interpreting, and responding to briefs.
- Hands‑on experience in a social strategist role.
- Highly consultative with a deep understanding of social media platforms.
- Experience working with global brands and leading projects.
- Experience in the consumer packaged goods (CPG) or related industry is highly desirable.
- Passionate about social media, digital, and commerce.
Desirable Attributes
- Experience with social listening tools and analytics platforms.
- Experience with social media advertising platforms.
- Experience with influencer marketing and content creation.
- Strong understanding of SEO principles and best practices.
- Experience with A/B testing and optimization.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Senior Social Commerce Strategist (Permanent) in London employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Commerce Strategist (Permanent) in London
✨Dive into Local Community Groups
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✨Attend Social Work Events and Workshops
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✨Showcase Your Passion and Expertise
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✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at twentysix or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Senior Social Commerce Strategist (Permanent) in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to twentysix:Before hitting send, make sure to tailor your application specifically to twentysix! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at twentysix
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
