At a Glance
- Tasks: Create and implement social commerce strategies that drive revenue for top global brands.
- Company: Join VML, a leading creative agency known for innovative work with major brands.
- Benefits: Career development opportunities, hybrid work model, and a supportive culture.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be at the forefront of social commerce, turning engagement into real revenue.
- Qualifications: Experience in social media strategy, particularly in transactional environments.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Senior Social Commerce Strategist wanted for a minimum 12 month Fixed Term Contract to join our Global Social Commerce Team. We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team. We are looking for a social strategist who understands how to turn social interaction into transaction. Your primary focus will be designing and executing strategies that drive direct revenue, conversion, and social commerce growth for global well-known brands and retailers.
This highly visible role sits at the intersection of social and transaction, partnering across global brand teams and agencies to lead, innovate, and drive measurable social commerce growth. You will bridge the gap between creative storytelling and hard commerce metrics. A critical element of this role is deep, hands-on expertise in social commerce ecosystems specifically TikTok Shop, TikTok Creator Affiliate models, and/or Meta's collaborative/conversion suites.
What you’ll be doing:
- Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout.
- Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys.
- Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion.
- Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
- Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
- Act as the internal and client-facing subject matter expert on social media ecosystems such as TikTok Shop.
- Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
- Act as a trusted strategic advisor to senior brand managers and client directors, translating complex social commerce mechanisms into clear, high-impact business cases.
- Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
- Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
- Work closely with internal global teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
- Willingness to work at client locations as needed.
What we want from you:
- Proven hands-on experience as a Social Strategist (agency or brand-side) with a distinct focus on transactional social commerce and conversion over pure brand awareness.
- Hands-on experience working with social platforms such as TikTok Shop setups, live shopping, and TikTok’s affiliate/creator network models and/or Meta’s collaborative ads (CPAS) and social-to-retail integrations is highly essential.
- You possess a strong commercial mindset with the ability to act as a growth partner for our clients.
- Experience in delivering business outcomes, not just engagement metrics.
- You will have experience scaling social commerce within large, complex structures and multi-brand environments.
- Comfortable diving into platform analytics, social commerce metrics, and performance dashboards to pull out actionable insights.
- An adaptable, positive thinker who thrives in a fast-paced environment.
- Exceptional presentation and communication skills.
Desirable Attributes:
- Experience in the consumer-packaged goods (CPG) or related industry is highly desirable.
- Experience with social listening, analytics, and social commerce tools.
- Experience managing or advising on creator/influencer affiliate programs at scale.
- Familiarity with A/B testing methodologies for creative assets in social commerce environments.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Senior Social Commerce Strategist (FTC) in London employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Commerce Strategist (FTC) in London
✨Get Involved in Local Community Projects
One of the best ways to land a temporary role in social work is to dive headfirst into local community projects. Volunteer your time or skills at local charities or community centres to not only gain experience but also to connect with professionals in the field. They might just have some insider knowledge on temporary positions that pop up!
✨Engage with Social Work Networks
Join online forums and social media groups specifically for social workers. Platforms like Facebook or LinkedIn have dedicated groups where professionals share temporary job opportunities. Being an active member can help you stay in the loop and even get recommendations from those already in the field.
✨Attend Workshops and Seminars
Keep an eye out for workshops, seminars, or conferences related to social work in your area. These events aren't just great for learning; they're also hotbeds for networking! You never know who might be hiring or can point you towards a temporary position while you're soaking up new skills.
✨Apply Directly Through Our Website!
When you spot a role that piques your interest, especially for a temporary position, make sure to apply directly through our website! This not only shows your commitment to twentysix, but also gives you an edge by putting your application right in front of the hiring team. Let’s get you moving on that path to your next opportunity!
We think you need these skills to ace Senior Social Commerce Strategist (FTC) in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let's highlight why you're passionate about social work and how your values align with those of twentysix. Share specific experiences where you made a difference, as this field thrives on genuine motivation and connection.
Demonstrate Relevant Experience:When listing your experience, focus on any internships, volunteer roles, or temporary positions you've had in social work or related fields. Those skills are gold! Think about situations where you helped individuals or communities, and don't forget to mention any relevant certifications, like safeguarding or mental health first aid.
Keep It Concise and Relevant:Remember, for a temporary role, hiring managers want to see how you fit in and can hit the ground running. Keep your CV clear and to the point, showcasing only the experience that really matters for the role at twentysix. We recommend a two-page limit – make every word count!
Emphasise Flexibility and Adaptability:Considering this is a temporary position, it's vital to show you can adapt to new environments quickly. In your application, highlight any past experiences where you had to adjust to different teams or roles smoothly. This shows you understand the nature of temporary work and are ready for the challenge!
How to prepare for a job interview at twentysix
✨Sharpen Your Empathy Skills
In social work, it's all about understanding and connecting with people from diverse backgrounds. Make sure to prepare some examples from your experience where you've demonstrated empathy and resilience. Practising active listening techniques can help you articulate your approach during the interview with twentysix.
✨Know Your Frameworks
Familiarise yourself with key social work theories and frameworks, like the ecological systems theory or person-centred approaches. These concepts might pop up during your interview for the temporary Senior Social Commerce Strategist (FTC) role at twentysix, so it's good to have a couple of insights ready to share.
✨Highlight Flexibility and Adaptability
Since this is a temporary position, showcasing your flexibility is key. Be prepared to discuss past experiences where you quickly adapted to new environments or changing client needs, which is crucial in the dynamic world of social work.
✨Prepare for Scenario-Based Questions
Expect some scenario-based questions that test your decision-making skills and ethical judgement. Think about how you would handle specific challenges you might face in the field. Having a clear structure for your answers will show twentysix that you can think critically and act effectively under pressure.
