Senior Marketing Executive - 6 month FTC in London

This is a delivery-focused digital marketing role requiring strong analytical capability, hands-on channel expertise, and the ability to manage multiple campaigns simultaneously against clearly defined KPI targets — including total conversions and total leads generated. You'll build operational implementation plans, manage channel budgets, ensure all tracking is in place, and report on performance pre, during, and post campaign.

You’ll collaborate closely with Sales, Strategy and Planning, Creative, and Data and Insights teams — as well as the client’s external agencies and partners — to ensure campaigns are strategically aligned, creatively effective, and continuously optimised based on performance data.

Success in this role looks like campaigns delivered on time and on budget, KPI targets consistently met or exceeded, and clear, evidence-based insight feeding back into future planning.

What you will be doing

• Campaign Planning and Delivery
  • Design and deliver integrated outbound marketing campaigns aligned to business objectives and marketing plans — across website, email, PPC, SEO, display, and social.
  • Build operational implementation plans including Gantt charts, time and action plans, content calendars, and budget trackers — ensuring adherence to agreed timelines and budgets throughout.
  • Ensure all tracking is in place across campaigns so that performance can be accurately attributed to channel and activity.
• Channel Management and Optimisation
  • Send timely, relevant communications through the designated channel mix, optimising effectiveness across each channel against agreed KPIs.
  • Develop channel-level strategies to maximise relevant traffic, lead generation, and conversion.
  • Analyse previous campaign performance to generate evidence-based optimisation recommendations, and implement changes based on results.
  • Contribute to a culture of testing and metrics-driven decision-making across the team.
• Content and Quality Control
  • Work with the wider marketing team to deliver the content calendar across email, social, digital marketing, and other designated channels.
  • Ensure all marketing collateral, email communications, website content, and digital assets are thoroughly proofed, on-brand, and compliant with agreed brand guidelines and standards.
• Data, Reporting and Insights
  • Work with Data and Insights specialists to capture relevant and timely data — including onsite and post-show surveys, registration forms, and industry research.
  • Provide pre-agreed performance reports during and post campaign, covering channel effectiveness and ROI.
  • Share relevant insights with the Marketing Manager to identify revenue opportunities and support strategic decision-making.
• Stakeholder and Partner Collaboration
  • Collaborate with Sales, Strategy and Planning, and Marketing leads to intake regional campaign strategies, audience profiles, and KPIs.
  • Partner with Creative teams to ensure assets meet the requirements of the performance marketing plan — identifying creative gaps based on the evolving media landscape and test-and-learn priorities.
  • Maintain clear communication on deliverables, expectations, and timelines with internal teammates and external agency and platform partners.
  • Work confidently alongside the client’s other external agencies and partners as an integrated team member.
• Budget and Financial Administration
  • Manage channel-level budget tracking and spend adherence throughout campaign delivery — flagging variances and risks to the Marketing Manager promptly.
  • Support channel annual planning with data-backed input on budget allocation and performance forecasting.
  • Raise purchase orders and support invoice processing as required, escalating discrepancies accurately and on time.

What you need to be great in this role

• Strong working knowledge across SEO, PPC, data analytics, email marketing, social, website CMS, and display — with demonstrated ability to manage and optimise each channel against performance KPIs.
• Track record of designing and delivering integrated digital marketing campaigns in a B2B environment, with clear accountability for lead generation and conversion outcomes.
• Experience working with email marketing platforms such as Eloqua or equivalent, and CMS systems such as Drupal or equivalent.
• Proficiency with marketing analytics and reporting platforms — Google Analytics, Adobe Analytics, or equivalent — with the ability to translate data into clear, actionable optimisation strategies.
• Experience with database development, segmentation, and advanced audience targeting.
• Demonstrated ability to produce clear, concise campaign performance reports and articulate complex data in a straightforward way for varied stakeholder audiences.
• Proven ability to manage multiple concurrent campaigns across a fast-paced, deadline-driven environment — with strong attention to detail across tracking, quality control, and budget adherence.
• Experience building and maintaining operational implementation plans including Gantt charts, content calendars, and budget trackers.
• Comfortable working autonomously alongside client teams and third-party agencies, with the professionalism to maintain high standards across both.
• Strong written and verbal communication skills — able to maintain clear expectations and timelines with internal and external stakeholders across complex, multi-agency environments.
• Experience integrating into a client-side team while delivering a high standard of agency-quality service.
• B2B digital marketing experience is required — particularly in environments where lead generation and conversion are primary campaign objectives.
• Experience in events, media, or a similarly audience-focused industry is an advantage.
• Familiarity with working across client-embedded or Digital Centre of Excellence models is beneficial.
• Experience supporting campaign-level budget tracking and spend management, including purchase orders and invoice processing.
• Proficiency with Gen AI tools relevant to digital marketing — including tools that support campaign planning, copy and content drafting, performance reporting, data analysis, and workflow management.
• Experience building personal AI-assisted workflows to improve campaign efficiency and reduce manual reporting workload.
• Agentic approach to campaign and channel management challenges: able to break complex briefs down into clear workstreams, identify the most efficient execution paths, and deliver consistently against KPIs.
• Ability to critically evaluate AI-generated outputs and apply strong analytical and editorial judgement before sharing or acting on them.
• Experience in the events, exhibitions, or live experience industry.
• Familiarity with Saudi Arabian or Middle Eastern market contexts.
• Experience managing database development and audience segmentation at scale.
• Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.