Senior Account Director in London

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

About the role

We are looking for a commercially astute and operationally excellent Account Director to lead a multidisciplinary team of approximately 10 people, delivering integrated digital and retail marketing services across the UK. This role sits at the intersection of D2C ecommerce, online retail marketing, instore marketing, affiliate strategy, data & analytics, and customer experience. It requires a leader who can confidently oversee all disciplines, connect the dots between them, and ensure delivery against ambitious growth targets. The Account Director is the senior day-to-day lead and primary point of accountability for a complex, multi-workstream account. They own the strategic direction, delivery quality, commercial health, and development of a high performing team, while acting as the key relationship holder with senior UK and HQ client stakeholders. This is not a specialist role. It is designed for a leader who thrives on breadth, understands how different marketing disciplines interlock, and creates cohesion across diverse teams and briefs.

What you will be doing:

• Strategic Leadership & Client Partnership
  • Act as the senior strategic partner, proactively identifying opportunities to grow website revenue, improve online and instore effectiveness, and enhance end-to-end customer experience.
  • Own the overarching account strategy, ensuring all six workstreams are aligned to shared business objectives.
  • Build and maintain trusted senior relationships with UK stakeholders and HQ counterparts.
  • Lead quarterly business reviews and strategic planning sessions, presenting a unified and insight‑led account narrative.
• Team & Operations Management
  • Directly manage and mentor a team of ~10 specialists across digital media, affiliate marketing, CX, data, online store marketing, and instore marketing.
  • Set clear objectives, priorities, and ways of working across all workstreams.
  • Establish robust workflows, processes, and quality control standards.
  • Manage resourcing and capacity, ensuring the right expertise is applied to the right priorities.
  • Foster strong cross functional collaboration where workstreams intersect.
• Commercial & Financial Management
  • Own the commercial health of the account, including budgeting, forecasting, and profitability tracking.
  • Oversee client budget allocation across digital, affiliate, promotional, and instore activity.
  • Manage supplier and vendor negotiations to ensure strong commercial terms and value.
  • Maintain oversight of financial controls across media investment, affiliate commissions, and ISM production.
• Digital Media & D2C Performance (Website / OBS)
  • Oversee digital media strategy driving traffic, conversion, and revenue on their website.
  • Ensure budgets, KPIs, and optimisation frameworks are effectively managed.
  • Guide evaluation of new platforms, technologies, and suppliers.
  • Support business cases and ensure post campaign learning is embedded.
• Affiliate Marketing
  • Provide strategic oversight of the affiliate programme with a clear long‑term growth vision.
  • Ensure effective management of 250+ affiliate partners, including outreach, contracts, and performance.
  • Oversee budget management, commission structures, and forecasting.
  • Ensure strong integration with wider performance marketing efforts.
• Customer Experience
  • Oversee CX initiatives including post purchase journeys, onboarding, product registration, and reviews.
  • Manage OBS promotional planning and execution (local and global).
  • Ensure effective coordination with HQ on content localisation and programme delivery.
• Data & Analytics
  • Oversee delivery of actionable reporting and data‑driven recommendations.
  • Ensure robust processes across GA4, CRM, sales platforms, and martech tools.
  • Champion a data‑led culture across all workstreams.
• Online Store Marketing (OSM)
  • Oversee online retail marketing across MS, HS, and IT categories.
  • Ensure accurate delivery of NPI trackers, OBS scoring, and merchandising reports.
  • Maintain execution standards against brand and HQ compliance frameworks.
• InStore Marketing (ISM)
  • Oversee end-to-end delivery of instore display and POP projects.
  • Ensure robust vendor management, procurement, and financial reporting.
  • Maintain oversight of timelines, installation quality, and issue resolution.

What you need to be great in this role:

• Overall Seniority & Leadership
  • 8–10 years’ experience in client services, account management, or marketing operations.
  • 3–4 years in a senior leadership role managing complex, multi-workstream accounts.
  • Proven experience leading teams of 8+ across multiple disciplines.
  • Comfortable as the senior client contact with strong stakeholder influence.
• Digital & ECommerce
  • Strong knowledge of D2C ecommerce and digital performance marketing.
  • Experience overseeing £1m+ digital media budgets.
  • Familiarity with ecommerce platforms (Magento or equivalent).
• Affiliate Marketing
  • Strong understanding of affiliate mechanics, networks, and commission models.
  • Experience overseeing large scale affiliate programmes (100+ partners desirable).
• Data & Analytics
  • Confident interpreting performance data and challenging insights.
  • Working knowledge of GA4 and integrated reporting across platforms.
  • Experience overseeing physical retail marketing projects.
• Commercial Acumen
  • Strong budgeting, forecasting, and financial control experience.
  • Proven negotiation and procurement experience.

Our values shape everything we do:

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.