At a Glance
- Tasks: Lead global PR strategy, manage media relations, and develop executive profiles.
- Company: Join OLIVER, a pioneering agency transforming marketing with AI technology.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on creativity and innovation.
- Why this job: Shape OLIVER's reputation and make an impact in the marketing industry.
- Qualifications: Proven PR leadership experience and strong media relationships required.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.
About the role:
The Global PR Lead is OLIVER's senior earned media and thought leadership specialist — accountable for PR strategy, media relations, executive profile development, analyst and influencer engagement, and crisis communications across OLIVER's key growth markets including the UK, North America, and EMEA.
You’ll set the direction for the entire PR function, manage and develop the PR Manager, and personally lead the relationships and programmes that matter most — senior journalist and editor relationships, executive profiling for OLIVER's C‑suite and managing directors, and OLIVER's positioning with the industry analysts and marketing commentators who shape how the sector thinks.
You’ll work most closely with the Global Head of Marketing and Content & Campaigns Lead — the three of you forming the core of OLIVER's reputation engine. The Global Head of Marketing sets the brand strategy and positioning; the Content & Campaigns Lead owns the content and channel delivery; you own the earned media, executive profile, and thought leadership programmes that build and protect OLIVER's credibility in the market. Together, these three functions are responsible for how OLIVER is perceived.
You’ll also collaborate with the Awards Lead and Demand Generation Lead — ensuring award wins are amplified through PR channels and earned media activity is tracked and attributed to commercial outcomes.
What you will be doing:
- Global PR Strategy: Set and own OLIVER's global PR strategy across key growth markets — defining the narrative priorities, media mapping, journalist and editor targeting, and proactive and reactive pitching approach that builds OLIVER's credibility and visibility with enterprise and marketing industry audiences.
- Senior Media Relations: Build, maintain, and leverage senior journalist, editor, and media relationships across business, marketing, creative, and trade media in OLIVER's key growth markets.
- Executive Profiling & Personal Brand Building: Own and lead OLIVER's executive profiling programme — personally building the public profiles of OLIVER's senior leaders.
- Thought Leadership Programme: Develop and manage OLIVER's thought leadership programme — identifying the topics, narratives, and points of view that position OLIVER as a genuine authority.
- Influencer & Analyst Relations: Build and manage OLIVER's relationships with the industry analysts, marketing commentators, and sector influencers.
- Team Leadership & Development: Lead, develop, and be accountable for the PR Manager — setting clear direction, reviewing and improving their work.
- Performance & Measurement: Own PR performance reporting across the function — tracking share of voice, coverage quality and reach, exec profile development, backlink and SEO impact.
- Crisis & Issues Communications: Lead OLIVER's crisis and issues communications function — developing and maintaining crisis frameworks, monitoring for reputational risk.
- Budget Ownership: Own and manage the PR function budget — forecasting spend across media tools, distribution platforms, events, external PR support, and analyst relations.
What you need to be great in this role:
- A proven track record as a senior PR leader in a B2B, marketing services, creative, or professional services environment.
- Established, senior‑level relationships with journalists, editors, and media decision‑makers relevant to the marketing, creative, and business press.
- A clear strategic view of how earned media builds long‑term brand credibility and commercial reputation.
- Experience leading a PR function or programme with full strategic ownership.
- A demonstrable track record of building the personal brands and public profiles of senior marketing leaders.
- Experience working directly with C‑suite and senior leadership.
- Exceptional writing skills: able to craft press releases, bylines, opinion pieces, media pitches, and executive briefing materials.
- Experience developing and managing thought leadership programmes.
- Strong editorial instinct: able to identify the stories worth telling, the angles worth pitching, and the moments worth reacting to.
- Proven experience leading crisis and issues communications.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
PR Lead in London employer: twentysix
At OLIVER, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of London. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment where every voice is valued. With a focus on leveraging cutting-edge AI technology, we empower our teams to deliver impactful results while maintaining a strong emphasis on inclusivity and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land PR Lead in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like twentysix. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like twentysix, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research twentysix inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Lead in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of twentysix. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at twentysix.
How to prepare for a job interview at twentysix
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
