At a Glance
- Tasks: Drive site optimisation and execute innovative marketing strategies for top global brands.
- Company: Join VML, a leading creative agency known for its award-winning work and collaborative culture.
- Benefits: Enjoy competitive pay, bonuses, training opportunities, and a vibrant work environment.
- Other info: Be part of a dynamic team that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by optimising campaigns and driving measurable growth for exciting clients.
- Qualifications: Experience with A/B testing, analytics tools, and a passion for digital marketing.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Reporting directly to the Optimisation Lead, you will be the driving force behind the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates. Working hand-in-hand with the Paid Media, CX, and Development teams, you will turn real-time trading insights into immediate, measurable business growth for our global clients.
What You’ll Be Doing
- Execution of Site Optimisation & RIO Roadmap: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
- A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to immediately boost real-time trading performance and conversion rates (CRO).
- Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.
Performance Analysis & Reporting
- Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
- Insights Translation: Synthesize complex data from test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI.
- Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimise dynamic audience segments for targeted messaging.
Technology & Platform Operations
- Platform Operations: Act as the super-user and administrator for our stack of site optimisation, analytics, and content management platforms.
- Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimised pages to safeguard data integrity.
What We Want From You
- We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimisation (CRO) and real-time performance.
- Technical Skills & Experience: Proven hands-on experience using optimisation and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar meta-optimisation tools). Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude). Experience editing, publishing, and running personalisation initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify). Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalisation is highly desirable. A foundational understanding of HTML, CSS, and JavaScript is a significant plus.
- Execution & Mindset: A 'rapid delivery' mindset. You thrive in fast-paced environments and love seeing your work go live to drive immediate commercial impact. Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks simultaneously. Naturally curious and highly analytical. Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture.
Optimisation Manager in London employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager in London
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We think you need these skills to ace Optimisation Manager in London
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