International Director, Analytics in Lincolnshire

The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency’s analytics capabilities.

Responsibilities

• Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
• Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
• Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
• Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
• Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
• Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives.
• Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
• Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
• Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
• Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
• Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.
• Integrate AI and machine learning techniques into analytics workflows—from automating data cleaning and creative tagging to enhancing predictive modeling, sentiment analysis, and topic discovery—to ensure clients gain faster, deeper insights.
• Champion the use of AI-powered tools and frameworks to improve measurement, optimize media and creative performance, and unlock new forms of efficiency and value creation for clients.

Qualifications

• 7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
• Deep understanding of digital media channels, measurement methodologies, and performance marketing.
• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
• Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
• Experience in leading and managing a team of analysts across one or more accounts.
• Significant experience in client communications, including presentation, brainstorming, and thought leadership.
• Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
• Experience with Python.