At a Glance
- Tasks: Lead influencer partnerships and strategy, ensuring top-notch quality and alignment with brand goals.
- Company: Join a dynamic team at VaynerMedia, a leader in the creator economy.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Shape the future of influencer marketing and drive impactful campaigns.
- Qualifications: 8+ years in social media strategy with strong connections in the Indian talent ecosystem.
The predicted salary is between 45000 - 55000 £ per year.
Director, CAIT (Creator, Affiliate, Influencer decode client needs, ask sharp questions, and brief strategy teams.
Serve as the ultimate quality gatekeeper for the influencer strategy team; review, elevate, and approve strategic frameworks, platform shooting guides, and content principles.
Guard the casting process, consult on influencer sourcing lists, and ensure talent recommendations align with brand strategies and target demographics.
Act as internal and external evangelist, educating account teams and clients on leveraging creators for business outcomes.
Direct and mentor the execution team; approve all execution outputs, briefs, and creator communications.
Develop a robust network of talent managers, creators, and agents to secure efficient negotiations for clients.
Identify and optimize mid‑campaign opportunities for strategic partnerships with talent.
Adapt and implement CAIT workflows for India, managing rights, contracting, and compliance.
Partner with account teams to pitch CAIT services to existing and new clients; target 15‑25% of retainer client social accounts.
Spearhead data‑driven post‑campaign case studies and use them to demonstrate ROI and value.
Qualifications 8+ years of experience in the social media and creator landscape in India, with a proven track record managing strategy and execution teams.
Strategic and entrepreneurial mindset; ability to productize and scale services.
Deep knowledge of affiliate models, social commerce, and creator collaborations to drive revenue.
Extensive understanding of the Indian talent ecosystem; connections with KOLs and creators.
Expertise in contracting, usage rights, exclusivity, and legal compliance for large‑scale activations.
High cultural fluency; thrives in fast‑paced, ambiguous environments and manages both creators and C‑suite clients.
Vayner Media is an equal‑opportunity employer.
All qualified applicants will receive consideration for employment. #J-18808-Ljbffr
India Portfolio | Director Influencer Partnership & Strategy in Lincolnshire employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land India Portfolio | Director Influencer Partnership & Strategy in Lincolnshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for twentysix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at twentysix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace India Portfolio | Director Influencer Partnership & Strategy in Lincolnshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
