At a Glance
- Tasks: Drive new revenue and build a pipeline for AI communications growth.
- Company: Join 5W, a leading AI Communications Firm with a dynamic culture.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of AI marketing.
- Other info: Exciting opportunity to lead in a rapidly evolving industry.
- Why this job: Be at the forefront of AI-driven communications and make a significant impact.
- Qualifications: 10+ years in high-value sales and experience in building business development teams.
The predicted salary is between 50000 - 70000 £ per year.
5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing.
The Role: 5W is looking for a Chief Growth Officer to own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm. This is an executive-level commercial leadership role with a clear Year 1 mandate: close $10M+ in new ARR.
What You’ll Own:
- New business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices
- Outbound BD team and inbound conversion
- Pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts)
- Cross-sell motion across the existing client book — every client buys at least two practices
- Partner channel development: martech, AI platforms, and holding company referrals
- Personal closer presence on every deal
$500K+ Year 1 Targets:
- $10M+ in new ARR
- 3 anchor clients at $1M+
- 60% measurement/analytics attach rate on retainers
- Average deal size up 40%
What We’re Looking For:
- 10+ years selling services at $1M+ deal sizes — agency, consulting, or martech
- Proven experience building and running a BD organization, not just carrying a number
- Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch
- Track record beats pedigree. Show us the number.
Chief Growth Officer in Lincolnshire employer: twentysix
5W is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. As a leader in AI communications, employees benefit from unparalleled growth opportunities, working alongside industry pioneers in a supportive environment that values their contributions. With recognition as a top workplace and a commitment to employee development, 5W offers a unique chance to be at the forefront of the evolving digital landscape while achieving meaningful results.
