At a Glance
- Tasks: Lead a team of data analysts to drive impactful insights and business success for clients.
- Company: Join VaynerMedia, a dynamic agency focused on innovation and analytics excellence.
- Benefits: Enjoy unlimited holiday, enhanced parental leave, and wellness support.
- Other info: Collaborative environment with opportunities for professional growth and AI integration.
- Why this job: Shape the future of analytics while mentoring talent and driving client success.
- Qualifications: 7-10 years in digital marketing analytics with strong leadership and storytelling skills.
The predicted salary is between 80000 - 100000 £ per year.
The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency’s analytics capabilities.
Responsibilities
- Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
- Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
- Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
- Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
- Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
- Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives.
- Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
- Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
- Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
- Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
- Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.
- Integrate AI and machine learning techniques into analytics workflows—from automating data cleaning and creative tagging to enhancing predictive modeling, sentiment analysis, and topic discovery—to ensure clients gain faster, deeper insights.
- Champion the use of AI-powered tools and frameworks to improve measurement, optimize media and creative performance, and unlock new forms of efficiency and value creation for clients.
Qualifications
- 7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
- Deep understanding of digital media channels, measurement methodologies, and performance marketing.
- Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
- Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
- Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
- Experience in leading and managing a team of analysts across one or more accounts.
- Significant experience in client communications, including presentation, brainstorming, and thought leadership.
- Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
- Experience with Python & SQL.
- Advanced skills in Excel including pivot tables, V-Lookups, and macros.
Benefits
- Unlimited Holiday + 1 Day Birthday Leave
- YuLife (online discount platform)
- Journey EAP – proactive and crisis support with life concierge services
- Enhanced Parental Leave
- Unlimited Coaching sessions, which can be private and team class sessions
- Cycle to work scheme
- Employee Assistance Program (Financial, Mental and Physical Wellbeing)
- Cash Plan with Medicash – Level 1 cover, option to add partner, 4 children can be added for free
- Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
- Life Assurance
- Income Protection
- Group Personal Pension
VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. Candidates must be authorized to work in the UK.
International Director, Analytics employer: twentysix
VaynerMedia is an exceptional employer that prioritises employee growth and well-being, offering unlimited holiday, enhanced parental leave, and comprehensive health support. With a collaborative work culture that fosters innovation and mentorship, the role of International Director, Analytics provides a unique opportunity to lead a talented team while driving impactful business decisions for clients in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land International Director, Analytics
✨Tip Number 1
Network like a pro! Reach out to your connections in the analytics field and let them know you're on the hunt for opportunities. A personal recommendation can go a long way in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best analytics projects and insights. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to translate complex data into compelling narratives that highlight your impact on previous projects. Remember, it's all about making those insights relatable!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace International Director, Analytics
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Analytics role. Highlight your experience in digital marketing analytics and how it aligns with our needs at StudySmarter. We want to see how you can drive insights and recommendations that lead to business success!
Showcase Your Storytelling Skills:Since this role involves translating complex data into compelling narratives, don’t forget to showcase your storytelling capabilities. Use examples from your past experiences where you've successfully communicated insights to clients or stakeholders. We love a good story!
Highlight Your Leadership Experience:As a Director, you'll be leading a team of analysts, so make sure to emphasise your leadership skills. Share instances where you've mentored talent or fostered a collaborative environment. We’re all about growth and learning at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at twentysix
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of digital marketing analytics, especially in relation to paid and organic social media. Be prepared to discuss specific tools like Google Analytics, Tableau, and any experience you have with campaign analyses across platforms like Facebook and TikTok.
✨Showcase Your Storytelling Skills
As a Director, you'll need to translate complex data into compelling narratives. Prepare examples of how you've done this in the past, using data visualisation tools to support your points. Think about how you can make your insights relatable and actionable for clients.
✨Demonstrate Leadership and Mentorship
Highlight your experience in leading teams and mentoring analysts. Be ready to share specific instances where you've fostered a collaborative environment or helped someone grow their skills. This will show that you're not just a numbers person but also a people person.
✨Prepare for High-Stakes Presentations
Since you'll be leading discussions with senior stakeholders, practice presenting your ideas clearly and confidently. Use mock presentations to refine your delivery and ensure you can handle tough questions. Remember, it's all about making your insights resonate with the audience.
