Director, CAIT (Creator, Affiliate, Influencer & Talent) – India
This role leads the launch, productization, and scaling of the CAIT function in the Indian market, acting as a centralized subject matter expert to ensure best‑in‑class delivery of creator and influencer work.
Responsibilities
- Own the strategic intake with India account teams and CAIT leadership during campaign intake; decode client needs, ask sharp questions, and brief strategy teams.
- Serve as the ultimate quality gatekeeper for the influencer strategy team; review, elevate, and approve strategic frameworks, platform shooting guides, and content principles.
- Guard the casting process, consult on influencer sourcing lists, and ensure talent recommendations align with brand strategies and target demographics.
- Act as internal and external evangelist, educating account teams and clients on leveraging creators for business outcomes.
- Direct and mentor the execution team; approve all execution outputs, briefs, and creator communications.
- Develop a robust network of talent managers, creators, and agents to secure efficient negotiations for clients.
- Identify and optimize mid‑campaign opportunities for strategic partnerships with talent.
- Adapt and implement CAIT workflows for India, managing rights, contracting, and compliance.
- Partner with account teams to pitch CAIT services to existing and new clients; target 15‑25% of retainer client social accounts.
- Spearhead data‑driven post‑campaign case studies and use them to demonstrate ROI and value.
Qualifications
- 8+ years of experience in the social media and creator landscape in India, with a proven track record managing strategy and execution teams.
- Strategic and entrepreneurial mindset; ability to productize and scale services.
- Deep knowledge of affiliate models, social commerce, and creator collaborations to drive revenue.
- Extensive understanding of the Indian talent ecosystem; connections with KOLs and creators.
- Expertise in contracting, usage rights, exclusivity, and legal compliance for large‑scale activations.
- High cultural fluency; thrives in fast‑paced, ambiguous environments and manages both creators and C‑suite clients.
VaynerMedia is an equal‑opportunity employer. All qualified applicants will receive consideration for employment.
India Portfolio | Director Influencer Partnership & Strategy employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
