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For Companies At a Glance
- Tasks: Lead and develop a high-performing Digital PR team while optimising campaigns for client success.
- Company: Join a dynamic agency known for innovative strategies and a collaborative culture.
- Benefits: Enjoy flexible working options, professional growth opportunities, and a vibrant team environment.
- Why this job: Be at the forefront of digital PR, shaping impactful campaigns and driving brand visibility.
- Qualifications: 5+ years in Digital PR with proven leadership skills and a strong grasp of SEO strategies.
- Other info: Opportunity to work with diverse clients and stay ahead of industry trends.
The predicted salary is between 43200 - 72000 £ per year.
Leadership & Team Development
- Set clear performance expectations, conduct reviews and address performance gaps constructively
- Ensure role clarity between Client Services and Service teams for smooth collaboration
- Monitor team time tracking, utilisation and efficiency with the Head of Organic and Operations team
- Maintain and ensure correct use of departmental templates and documentation
- Support resource planning, scheduling and capacity allocation
- Manage profitability, costs and resource efficiency
- Lead, mentor and develop the DPR team, fostering high performance and ongoing professional growth
Performance & Strategy
- Audit and optimise live campaigns to improve coverage quality and results
- Stay ahead of industry trends to deliver innovative and newsworthy campaigns
- Monitor key account performance, ensuring strategies meet client goals and link to wider organic KPIs
- Collaborate across departments for unified growth and reporting
New Business & Client Growth
- Support new business through audits, strategies, pitch materials and attending meetings
- Assist Client Services with renewals and upsells
- Ensure DPR strategies align with best practices and agency standards
Client Relationships & Reporting
- Build and maintain relationships with key accounts and ensure strong client engagement across the team
- Oversee reporting to clearly communicate KPIs and results
- Monitor service levels to avoid over or under servicing and address risks with the Operations Director
- Support strategies for at-risk or under-review clients
Learning & Development
- Stay current with DPR tools, trends and techniques
- Test and integrate new platforms, tools and AI to improve efficiency and performance
- Ensure the team meets personal and departmental goals
Short-Term Hands-On Delivery
- Develop and execute creative DPR campaigns to drive coverage, links and brand visibility
- Conduct proactive outreach to media, influencers and journalists
- Write compelling press releases and content
- Respond to real-time news and trends for quick-win opportunities
- Track campaign performance, providing actionable insights and integrated reporting
Skills & Knowledge
- 5+ years’ experience managing DPR campaigns and strategies
- Proven record of leading and growing DPR teams
- Experience managing large, multi-industry client accounts
- Strong understanding of SEO, content and DPR strategy
- Proficient in DPR tools and software
- Excellent communication, feedback and conflict-resolution skills
- Demonstrates company values in all interactions
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Head of Digital PR employer: twentysix
Contact Detail:
twentysix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and SEO. This will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital PR space. Attend industry events or webinars to connect with potential colleagues and learn about the latest strategies and tools being used.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to, focusing on measurable outcomes. Highlight your leadership experience and how you've developed teams in previous roles.
✨Tip Number 4
Research StudySmarter's current digital PR initiatives and think of innovative ideas you could bring to the table. Showing that you understand our goals and can contribute creatively will set you apart.
We think you need these skills to ace Head of Digital PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing Digital PR campaigns and leading teams. Use specific examples that demonstrate your ability to meet performance expectations and foster professional growth.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the job description. Emphasise your experience in client relationship management and your understanding of SEO and content strategies. Show enthusiasm for the role and the company.
Showcase Relevant Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've led, improvements in client engagement, or any innovative strategies you implemented that resulted in significant growth.
Research the Company: Familiarise yourself with the company's values, recent campaigns, and industry trends. This knowledge will help you tailor your application and demonstrate your genuine interest in the role during the selection process.
How to prepare for a job interview at twentysix
✨Showcase Your Leadership Skills
As a Head of Digital PR, you'll need to demonstrate your ability to lead and develop teams. Be prepared to share specific examples of how you've set performance expectations, conducted reviews, and addressed performance gaps in previous roles.
✨Highlight Your Strategic Thinking
Discuss your experience with auditing and optimising campaigns. Prepare to talk about how you've stayed ahead of industry trends and delivered innovative campaigns that align with client goals and KPIs.
✨Demonstrate Client Relationship Management
Building and maintaining strong client relationships is crucial. Be ready to provide examples of how you've engaged with key accounts, overseen reporting, and ensured service levels are met without over or under servicing.
✨Stay Current with Industry Tools and Trends
The digital PR landscape is always evolving. Show your commitment to learning by discussing the latest tools, trends, and techniques you've integrated into your work, as well as how you've tested new platforms to improve efficiency.
