At a Glance
- Tasks: Lead and scale our Paid Search capability, driving performance across major platforms.
- Company: Join Real Chemistry, a leader in healthcare media with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and innovation in healthcare media.
- Why this job: Make a real impact in pharma and biotech through cutting-edge paid search strategies.
- Qualifications: 10+ years in performance media, with expertise in paid search and team leadership.
The predicted salary is between 130000 - 200000 £ per year.
Real Chemistry is seeking a Group Director, Media to lead and scale our Paid Search capability. This individual will serve as the Paid Search team lead, responsible for defining the practice, elevating activation standards, and driving performance across platforms such as Google, Bing, Open Evidence, and other query‐based environments. This senior leadership role will ensure excellence in strategy and execution, integrating paid search into broader omnichannel plans, and delivering measurable outcomes for pharma, biotech, and life sciences clients.
What You'll Do
- Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes.
- Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences.
- Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling.
- Ensure all campaigns meet healthcare compliance standards in partnership with cross‐functional teams.
- Establish best practices for paid search activation, including pacing, optimization, QA, and reporting.
- Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas.
- Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results.
- Lead, mentor, and develop a high‐performing Paid Search team, building capability and bench strength.
- Create scalable processes and playbooks specific to paid search, including governance models and quality standards.
- Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative.
- Champion innovation across paid search platforms and tools, including AI‐driven optimization, automation, and audience strategies.
- Support new business and organic growth through insight‐led paid search strategies.
- Stay ahead of trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts.
- Explore emerging AI and LLM‐driven search environments and integrate new self‐serve platforms into the paid search offering.
What You Bring
- 10+ years of experience in performance media within an agency environment, with deep specialization in paid search.
- Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations.
- Expertise in paid search strategy and activation across major platforms.
- Ability to connect paid search to broader omnichannel strategies.
- Proven leadership experience managing and developing teams.
- Strong client presence with the ability to influence and communicate with senior stakeholders.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience working cross‐functionally with strategy, analytics, and creative teams.
- Strong organizational skills and ability to operate in a fast‐paced, evolving environment.
Pay Range $130,000 – $200,000
Equal Opportunity Employment Real Chemistry is an Equal Opportunity Employer. We continually strive to build and sustain an inclusive and equitable work environment where employees feel empowered to bring their full selves to work.
Group Director, Paid Search employer: twentysix
Real Chemistry is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to excel in their roles while driving innovation in the healthcare media landscape. With a strong focus on professional development, team collaboration, and cutting-edge strategies, employees are encouraged to grow their skills and contribute to meaningful outcomes for clients in the pharma, biotech, and life sciences sectors. Located in a vibrant environment, Real Chemistry offers competitive compensation and a commitment to work-life balance, making it an ideal place for passionate professionals seeking impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Group Director, Paid Search
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in paid search and leadership. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it more personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Group Director, Paid Search
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Group Director, Paid Search role. Highlight your experience in performance media and how it aligns with the job description. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven performance in paid search campaigns, especially in pharma or biotech. We love numbers, so include metrics that demonstrate your impact.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality shine through. Share your passion for paid search and how you stay ahead of industry trends. We’re looking for someone who fits well with our culture at StudySmarter!
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and you’ll get a chance to explore more about us and what we do. Let’s make this happen together!
How to prepare for a job interview at twentysix
✨Know Your Paid Search Inside Out
Make sure you brush up on the latest trends and best practices in paid search, especially within the pharma and biotech sectors. Be ready to discuss specific strategies you've implemented in the past and how they drove measurable outcomes.
✨Showcase Your Leadership Skills
As a Group Director, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've developed high-performing teams and fostered collaboration across different functions, like analytics and creative.
✨Connect the Dots with Omnichannel Strategies
Be prepared to explain how you can integrate paid search into broader omnichannel plans. Think about how you've translated brand objectives into actionable strategies that align with various audience journeys.
✨Prepare for Compliance Conversations
Given the healthcare focus, it's crucial to understand compliance standards. Familiarise yourself with the regulatory considerations in pharma and be ready to discuss how you've ensured campaigns meet these standards in previous roles.
