Director Paid Media

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.

The Media Director, Buying will be tasked with high-level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients.

Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends. We look for Directors that embody a true leadership mentality, devoting their days to making their teams successful, providing thought leadership, guidance, and fostering their growth within VaynerMedia.

What You’d Do:

• Oversee a team of media buyers/planners providing leadership, mentorship, vision, and technical expertise.
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
• Manage up to senior leadership corresponding to the most crucial aspects of a client’s business, keeping them abreast of any pertinent developments and urgent client needs.
• Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
• Forge new relationships with clients, and ultimately maintain accounts for the well-being of the immediate team and the larger agency.
• Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.

What You’ve Got:

• A minimum of 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large-scale digital media programs that drove tangible business outcomes.
• A proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms, with an emphasis on performance/lower-funnel tactics and channels.
• Fluency with analytics, attribution, and measurement systems.
• Ability to lead by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism.
• A passion for developing brand-specific strategies and constantly seeking out innovative partners/platforms to identify new opportunities.
• Demonstrated ability to navigate a portfolio of brands within a larger conglomerate or business group, gaining an understanding of their unique company architectures and building and strengthening relationships with essential stakeholders.
• Well-versed in media, utilizing resources to help guide client’s marketing goals in their respective markets.
• Understanding and adopting new techniques and technologies that are relevant for clients’ media strategies.