Director, Influencer

Company Overview: At Real Chemistry, we transform healthcare with deep scientific expertise, human‑centred creativity, and AI‑driven insights. Our culture, powered by our "Life at RealChem" ethos, is rooted in collaboration, excellence, and impact‑orientation. We partner with leading pharmaceutical, biotech, and consumer‑health brands worldwide.

About starpower: Starpower is a strategic, pop‑culture‑centric entertainment and influencer marketing agency that connects brands with entertainment, sport, music, fashion, and beauty talent, influencers, and content. We specialise in partner campaigns for CPG, health & wellness, financial services, beverage alcohol and spirits, and more.

Job Summary: Starpower is seeking a Director to provide senior‑level leadership and strategic counsel across culture, entertainment, and influencer marketing on behalf of Real Chemistry and starpower clients within the beverage alcohol and spirits category. The role focuses on campaigns for the Hispanic American consumer audience and will oversee talent procurement, influencer strategy, client relations, budgeting, and execution.

Key Responsibilities:

• Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives.
• Develop and execute high‑performing campaigns that exceed client objectives.
• Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously.
• Lead client communications, participate in meetings and strategic discussions.
• Serve as a contributor in business development, pitches, and presentations.
• Oversee end‑to‑end campaign execution: talent identification, outreach, negotiation, legal approvals, execution, measurement.
• Create culturally relevant campaign strategies beyond traditional sponsored content.
• Build and maintain relationships with influencers, talent agencies, managers, publicists, and industry partners.
• Add value through trend reporting, internal training, and best‑practice sharing.

Cross‑Functional Collaboration:

• Partner closely with account leads and cross‑functional teams to integrate workstreams into larger campaigns, manage expectations with senior leadership, and foster external partner relationships.

Leadership & Best Practices:

• Lead and mentor high‑performing team members, embed influencer expertise into professional development, guide junior members, and stay current on emerging platforms, cultural trends, and compliance standards.
• Facilitate internal trainings and operational efficiency improvement.

Fit for You:

• Strong understanding of cultural nuance when engaging Hispanic American audiences.
• Alignment with values: Best Together, Impact‑Obsessed, Excellence Expected, Evolve Always, Accountability.
• Adaptable, resilient, proactive, highly strategic, and self‑starter.
• Excellent prioritisation, problem‑solving, and ability to manage multiple priorities under tight deadlines.
• Passionate about pop culture, entertainment, and influencer marketing.

What You Should Have:

• 8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement.
• Proven experience developing and executing talent and influencer marketing strategies with measurement.
• Experience targeting Latino/Hispanic American consumers.
• Deep understanding of pop culture, entertainment, and cultural marketing trends.
• Strong relationships with talent agencies, managers, publicists, and influencers.
• Negotiation and budget management experience.
• Knowledge of FTC guidelines, SAG requirements, and compliance standards.
• Strong written and verbal communication, presentation development, and client engagement.
• Leadership experience with relationship building and team management.
• Project management skills and attention to detail.
• Experience integrating paid social media strategies into influencer and brand campaigns.
• Passion for Hispanic consumer landscape.

Plus:

• Fluent in Spanish, capable of conducting business negotiations with talent teams.

Pay Range: $95,000 – $160,000, determined by experience, skills, qualifications, and location.

Benefits: Real Chemistry provides a comprehensive benefits program and perks tailored to each region, including free snacks, generous holidays and paid time off, private medical, dental, vision plans, retirement savings support, mental wellness coaching, and access to more than 13,000 online courses with LinkedIn Learning.

Equal Opportunity Employment: Real Chemistry is an Equal Opportunity Employer. We continually strive to build and sustain an inclusive and equitable work environment where employees can leverage their personal lived experiences and professional expertise to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, colour, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates.