Director, HCP and Patient Influencer Marketing

About starpower: starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Overview: A thought‐leader and trusted advisor, you will support HCP and Patient Influencer marketing strategy development and campaign execution on behalf of starpower clients in the health and wellness categories.

Responsibilities:

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space.
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines.
• Understand the nuances and best practices of working in the pharmaceutical landscape especially with HCP and patient influencers.
• Manage day‐to‐day Influencer campaigns with the team, being the client lead and working with the team to ensure deadlines are hit, work‐back plans are curated, and collaborating cross‐functionally with other specialty teams (paid, social, creative, etc.).
• Think creatively beyond sponsored content, leveraging earned, owned and shared media in addition to paid.
• Oversee execution of multi‐pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement.
• Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing.
• Understand key competitors and their business strategies.
• Provide thought leadership on Influencer, healthcare and cultural trends and issues.
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth.
• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables.

General / Client Service:

• Provide top‐tier client servicing, educating clients as needed through the influencer campaign process in healthcare.
• Lead client communications and support in selling ideas from meeting prep to follow‐up to Q&A and revisions.
• Attend scheduled and sporadic client conference calls, in‐person meetings with clients and agency partners.
• Participate in planning sessions from ideation to tissue session to final presentation.
• Assist in the overall growth of the agency, including new business and networking.

Qualifications and Experience:

• 6‐8+ years of experience in a role driving Influencer marketing.
• Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
• Understanding of FMV and regulatory requirements for working with influencers in healthcare.
• Proactive, hungry, bringing fresh ideas and improvement processes to the table without being asked.
• Strategic mindset and deep knowledge in the Influencer marketing space.
• Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust.
• Experience managing a team and supporting learning and development and mentorship to ensure growth within the team and executional excellence.
• Proficiency in social media, both personally and professionally.
• Strong and comfortable presenting to clients and public speaking.
• Proven ability to develop meaningful influencer relationships that result in authentic and persuasive storytelling.
• Collaborative ability with multidisciplinary teams.
• Strong project management skills with impeccable attention to detail.
• Experience with paid social media in support of influencer campaigns.
• Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch.

Pay Range: $95,000 - $160,000. Company reserves the right to modify this range at any time. Compensation will be based on job‐related, non‐discriminatory factors including experience, skills, certifications, and geographical location.

Benefits: Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. For example, free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, support in saving for the future, mental wellness coaching, and access to more than 13,000 online classes with LinkedIn Learning.

Equal Opportunity Employer: Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where employees feel empowered to leverage all they bring from their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. If you require accommodations throughout the interview process, please let your recruiter know.