At a Glance
- Tasks: Lead creator management and oversee innovative campaigns for top brands.
- Company: Join VaynerX, a cutting-edge family of companies in the creative industry.
- Benefits: Competitive salary, unlimited PTO, health coverage, and 401k match.
- Other info: Dynamic environment with opportunities for growth and industry influence.
- Why this job: Shape the future of creator-led marketing and drive impactful campaigns.
- Qualifications: 7-10 years in social media or talent management with strong leadership skills.
The predicted salary is between 112000 - 132000 £ per year.
About VaynerX: VaynerX is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
Role Summary: The Director, Creator Management leads the "Creators" pillar within the CAIT (Creators, Affiliates, Influencers, & Talent) department for their assigned pod. This role is a leader who goes beyond simple creator procurement to set the creative standard from the initial brainstorm through to the final SMA (Social Media Ad), ensuring the department’s output is cast for relevance, directed for quality, and optimized for views. You will oversee the strategy and operations for sourcing high-volume, diverse makers and talent to fuel our clients’ brand channels. You will bridge the gap between the CAIT team and the cross‑functional team, ensuring that our external creator network is integrated directly into the AIM (Analyze, Ideate, Make) workflow to drive SMA Excellence.
Key Responsibilities:
- Strategic Integration & SMA Excellence: Partner with Client Partnerships, Strategy, and Creative leadership to architect creator‑first campaigns. Translate high‑level brand concepts into casting strategies, ensuring creators solve creative diversity, volume, authenticity challenges.
- AIM Session Leadership: Oversee the integration of Associates and Residents into AIM sessions. Train the team to proactively pitch creator‑led concepts that drive business results, moving the CAIT team from an "order taker" to a strategic partner.
- Quality Control: Define and enforce the standard for SMA Excellence. Ensure the team understands the distinction between "Creator as Talent" (raw performance/assets) and "Veditor" (technical assembly), ensuring delivered assets are creatively effective and commercially safe.
- Virtual Directing Protocols: Establish frameworks and training for "Virtual Directing," empowering the team to guide creator talent toward the right performance while footage is still being shot.
- Team Operations & Financial Health: Manage and develop a team of Associates and Residents. Mentor them to think less like project managers and more like Casting Directors and Producers.
- Pipeline Management: Oversee end‑to‑end operational health within the Creator pillar, including systems for contract negotiation, payment processing, and project timelines.
- Margin & Efficiency: Monitor the financial health of creator projects, optimise workflows to reduce revisions, and deliver high‑volume assets at a profitable margin.
- Risk Management: Serve as escalation point for complex creator negotiations or usage rights issues, protecting the agency and client from liability.
- Industry Thought Leadership & Business Growth: Act as the internal authority on the Creator Economy. Represent VaynerMedia at industry panels, events, and pitches, articulating "Creators as Talent" philosophy. Analyse trends and transform them into actionable business opportunities.
Ideal Candidate:
- 7‑10 years of experience in social media, creative advertising, or talent management.
- Creative/Operator hybrid: capable of improving creative work and managing budget/timeline.
- The Seller Mindset: comfortable articulating business value of creators to clients and defending creative decisions.
- Practitioner Empathy: understands content creation friction points and crafts workflows that reduce barriers.
Foundational Core Competencies (Director Level):
- Leadership: Servant Leadership, Emotional Intelligence, Recruiting Partner.
- Accountability: Clouds and Dirt, Social‑First Lens, Ownership.
- Communication: Kind Candor, Persuasion & Clarity, Navigating Difficulty.
- Growth Mindset: "Yes, And", Change Management, Risk Taking.
Benefits:
- Exact compensation may vary based on skills, experience, and location.
- Base Salary $140,000—$165,000 USD.
- Employer‑sponsored 401k with match.
- Medical, Dental, and vision coverage.
- Unlimited PTO.
- Caregiver (Parental) Leave.
- Health and Wellness benefits.
Director, Creator Management employer: twentysix
VaynerX is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about the creator economy. With a focus on employee growth, you will have the opportunity to lead and mentor a talented team while enjoying benefits such as unlimited PTO, comprehensive health coverage, and a competitive salary. Located in a vibrant environment, VaynerX encourages creativity and collaboration, making it an ideal place for professionals looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Creator Management
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your understanding of creator management. Use social media to share your insights and engage with the community. This will not only demonstrate your expertise but also get you noticed by potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and come armed with examples of how you’ve tackled similar challenges in the past. Practice common interview questions and be ready to discuss how you can contribute to their creator-first campaigns.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that fits our vibe. Make sure your application stands out by tailoring it to the role and showing us why you’re the perfect fit for the Director, Creator Management position.
We think you need these skills to ace Director, Creator Management
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Creator Management role. Highlight your experience in social media and talent management, and show us how you can bring a creative edge to our team.
Showcase Your Leadership Skills:We want to see your leadership style! Share examples of how you've mentored teams or led projects in the past. This is your chance to demonstrate your servant leadership and emotional intelligence.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate candour and clarity, so make sure your passion for the role shines through without unnecessary fluff.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at twentysix
✨Know Your Creators
Before the interview, dive deep into the world of creators. Familiarise yourself with various creators in the industry, their styles, and how they align with brand values. This will help you articulate your vision for creator management and demonstrate your understanding of the creative landscape.
✨Showcase Your Strategic Mindset
Prepare to discuss specific strategies you've implemented in previous roles that led to successful campaigns. Think about how you can translate high-level concepts into actionable plans, as this role requires a strong strategic integration approach. Be ready to share examples that highlight your ability to bridge gaps between teams.
✨Emphasise Quality Control
Quality is key in this role, so be prepared to talk about how you've ensured quality in past projects. Discuss your methods for defining standards and how you've trained teams to meet those expectations. This will show that you understand the importance of SMA excellence and can lead a team towards it.
✨Demonstrate Leadership Skills
As a Director, you'll need to inspire and mentor your team. Share your experiences in leading teams, especially in creative environments. Highlight your servant leadership style and how you've fostered a culture of accountability and growth within your teams. This will resonate well with the interviewers looking for a strong leader.
