Data Analyst

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

Who we’re looking for:

An Analyst with a strong aptitude to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyse data across the digital and marketing ecosystem to understand what is working, and what needs to be optimised.

On a day-to-day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

What you’ll be doing:

• Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer.
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour.
• Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers.
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working.
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy.
• Manage and resolve data issues involving quality and consistency of data.
• Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data.
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

What you’ll need:

• 3+ years working in a marketing environment as an analyst.
• Experience of coding languages such as Python, SQL, R.
• Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau.
• Experience of web analytics platforms such as Google Analytics.
• High level Microsoft Word, Excel and PPT skills.
• Attention to detail and a commitment to accuracy.
• Well-developed numeracy skills.
• Able to translate business needs and requirements to analytical methods and outputs.
• Good written and verbal communication skills.
• High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift.
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.