At a Glance
- Tasks: Create engaging in-app content and UX writing for a leading automotive client's mobile applications.
- Company: Join VML, a top creative agency known for innovative work with major brands.
- Benefits: Enjoy a flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with talented teams in a dynamic, fast-paced environment.
- Why this job: Shape user experiences and make an impact with your words in the automotive industry.
- Qualifications: Experience in UX writing for mobile apps and a passion for the automotive sector.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Creative Copywriter needed to join our team on a permanent basis. The opportunity: We are seeking an exceptional and strategically minded Senior Copywriter with a specialized focus on UX writing and in‑app content, to join our dynamic, flexible team. This role is embedded directly within a leading automotive client's App Operations team, working to craft the words that power their mobile applications. This hybrid role is ideal for a seasoned wordsmith who excels at creating clear, concise, and helpful copy that guides users through intuitive app experiences, translates complex automotive functionalities, and reinforces brand trust. You will be instrumental in shaping the voice and tone within the client's apps, ensuring every word contributes to a seamless, efficient, and delightful user journey, from onboarding flows to critical service notifications.
What you’ll be doing: You are a highly motivated, self‑sufficient, and top‑tier Senior Copywriter with a deep understanding of mobile user behaviour and the critical role of micro copy in app experience. Your passion for clarity, conciseness, and user guidance pushes you to find the most effective words that educate, reassure, and empower users within our automotive client's digital products.
- In-App Content & UX Writing Mastery: Lead the creation and refinement of all in‑app copy, including micro copy (buttons, labels, error messages, tooltips), onboarding flows, feature explanations, success messages, confirmation screens, and empty states. Develop compelling push notifications, alerts, and in‑app messages that are timely, relevant, and drive user engagement or task completion. Translate complex automotive features, technical specifications, and operational processes into clear, concise, and user‑friendly language for mobile app users. Ensure all app copy aligns with the client’s brand guidelines, tone of voice, and overarching CX strategy, while adapting it for the unique constraints and opportunities of the mobile interface.
- User Guidance & Support Content: Collaborate with UX/UI designers to integrate copy seamlessly into wireframes, prototypes, and final designs, ensuring words and visuals work together to create intuitive experiences. Develop supporting content for the app ecosystem, such as App Store descriptions, release notes, in‑app help sections, and FAQs, ensuring consistency and discoverability. Identify opportunities to use copy to prevent user errors, reduce friction, and minimize the need for external customer support.
- Collaboration & Strategic Impact: Work closely and collaboratively with UX/UI designers, product managers, developers, and legal/compliance teams within the App Operations function. Participate in user research and usability testing sessions (often for mobile apps), gathering insights to inform and iterate on copy decisions. Present copy strategies, rationale, and specific content recommendations to internal teams and client stakeholders, articulating the impact of words on user experience and operational efficiency. Act as a strategic partner, contributing to the overall app experience strategy and advocating for the power of clear, purposeful language.
What we want from you:
- Mobile-First UX Writing Expertise (Essential): Proven track record as a Senior Copywriter with significant experience in UX writing, microcopy, and content creation specifically for mobile applications (iOS and Android). A strong portfolio showcasing in‑app copy examples is a must.
- Automotive Industry Acumen: A demonstrated passion for and understanding of the automotive industry, including vehicle technology, customer ownership journeys, and the role of digital services in modern motoring.
- Exceptional Clarity & Conciseness: Masterful ability to craft extremely clear, concise, and scannable copy that guides users efficiently and effectively through complex app flows.
- Strategic & Autonomous: Proven ability to work autonomously, take initiative, and lead content strategy within complex, fast‑paced environments, often with evolving requirements inherent to App Ops.
- User‑Centric & Empathic: A deep understanding of user psychology, mobile interaction patterns, and how language can influence user behaviour, satisfaction, and task completion.
- Technical Aptitude: Ability to quickly grasp and translate complex technical concepts (e.g., telematics, connected car features, app functionalities) into easily understandable language for a diverse user base.
- Collaboration & Communication: Exceptional communication skills, with the ability to articulate content.
Copywriter - App Ops employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - App Ops
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for twentysix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at twentysix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter - App Ops
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
