At a Glance
- Tasks: Drive new revenue and build a pipeline for AI communications growth.
- Company: Join 5W, a leading AI Communications Firm with a dynamic culture.
- Benefits: Competitive salary, leadership role, and the chance to shape the future of AI marketing.
- Other info: Exciting opportunity to lead in a rapidly evolving industry.
- Why this job: Be at the forefront of AI-driven communications and make a significant impact.
- Qualifications: 10+ years in high-value sales and experience in building business development teams.
The predicted salary is between 120000 - 150000 £ per year.
5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing.
5W is looking for a Chief Growth Officer to own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm. This is an executive-level commercial leadership role with a clear Year 1 mandate: close $10M+ in new ARR.
What You'll Own
- New business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices
- Outbound BD team and inbound conversion
- Pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts)
- Cross-sell motion across the existing client book — every client buys at least two practices
- Partner channel development: martech, AI platforms, and holding company referrals
- Personal closer presence on every deal $500K+
Year 1 Targets
- $10M+ in new ARR
- 3 anchor clients at $1M+
- 60% measurement/analytics attach rate on retainers
- Average deal size up 40%
What We're Looking For
- 10+ years selling services at $1M+ deal sizes — agency, consulting, or martech
- Proven experience building and running a BD organization, not just carrying a number
- Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch
- Track record beats pedigree. Show us the number.
Chief Growth Officer employer: twentysix
5W is an exceptional employer, recognised for its innovative approach in the AI communications sector and a vibrant work culture that fosters creativity and collaboration. With a strong commitment to employee growth, 5W offers numerous opportunities for professional development and advancement, alongside competitive compensation packages and a supportive environment that values diversity and inclusion. Located in a dynamic industry hub, employees benefit from being at the forefront of AI-driven marketing strategies, making their work both meaningful and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Growth Officer
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Chief Growth Officer role.
✨Tip Number 2
Show off your expertise! Create content around AI communications and growth strategies. Share it on social media to position yourself as a thought leader in the field.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you can drive $10M+ in new ARR. Tailor your approach to highlight your experience with high-value deals and building successful teams.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Chief Growth Officer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Chief Growth Officer role. Highlight your experience in building business pipelines and selling high-value services, as this is what we’re really looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us the numbers! We want to see how you’ve closed big deals and driven revenue growth in your previous roles. This is your chance to shine!
Be Authentic:Let your personality come through in your application. We value authenticity and want to know who you are beyond your professional achievements. Share your passion for AI and how it shapes buyer research!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at twentysix
✨Know Your Numbers
As a Chief Growth Officer, you’ll need to demonstrate your ability to drive revenue. Be prepared to discuss specific figures from your past roles, like how you closed $1M+ deals or grew ARR significantly. Bring data that showcases your success and be ready to explain your strategies.
✨Understand AI's Impact
Since 5W is focused on AI communications, make sure you’re well-versed in how AI is reshaping buyer research. Familiarise yourself with platforms like ChatGPT and Google AI Overviews. Show them you can speak their language and understand the nuances of selling AI-driven services.
✨Showcase Your Leadership Skills
This role requires building and running a business development organisation. Prepare examples of how you've successfully led teams, developed pricing strategies, or created cross-sell opportunities. Highlight your leadership style and how it has contributed to your previous successes.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you’ve faced in previous roles, especially around closing large deals or developing new business pipelines, and be ready to share how you overcame them.
