At a Glance
- Tasks: Drive strategic media execution and insights across eCommerce and eRetail channels.
- Company: Join VaynerMedia, a global creative and media agency shaping the future of brand engagement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with mentorship opportunities and a focus on innovation.
- Why this job: Make an impact by optimising media strategies and driving measurable outcomes for top brands.
- Qualifications: Experience with retail media platforms and strong analytical skills are essential.
The predicted salary is between 60000 - 60000 £ per year.
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.
In a Nutshell: As Associate Director, Media, you will drive strategic media execution and insights across eCommerce and eRetail channels. Reporting to a Director, Media, you will oversee team operations, foster client relationships, and deliver measurable outcomes through expert platform management, reporting, and thought leadership. You will also lead in shaping innovative media approaches, optimizing processes, and aligning team efforts with organizational priorities.
What You’ll Do
- Develop and execute eCommerce media strategies that enhance traffic, conversion, and sales across digital retail platforms.
- Act as a primary client contact, delivering actionable insights and aligning media strategies with client business goals.
- Represent the team in client and platform partner discussions, driving excellence in deliverables and relationships.
- Create comprehensive media plans and oversee their implementation to achieve desired outcomes.
- Lead platform-level operations, including Amazon Ads, Walmart Connect, and other retail media networks.
- Collaborate on advanced reporting and insights, leveraging tools such as Tableau, Amazon Marketing Cloud, and Google Analytics.
- Establish and refine trafficking and QA workflows to ensure error-free and efficient execution.
- Design and implement scalable client-facing dashboards and internal reporting mechanisms.
- Distill media performance insights into compelling narratives for presentations, emails, and discussions.
- Translate complex analytics into actionable recommendations for clients and internal teams.
- Provide mentorship and growth opportunities for junior team members, cultivating a culture of learning and innovation.
- Work cross-functionally with creative, legal, and finance teams to streamline processes and enhance campaign performance.
What You’ve Got
- Platform Expertise: Hands-on experience with Amazon DSP, Walmart Connect, and tools like Skai, Pacvue, and CommerceIQ.
- Analytical Proficiency: Skilled in attribution, analytics, and data visualization platforms (e.g., Tableau, Snowflake).
- Proven Leadership: Experience mentoring teams and delivering high-caliber media strategies in eRetail contexts.
- Strategic Thinking: Ability to link media planning with broader business goals, ensuring holistic, data-driven recommendations.
- Process Orientation: Demonstrated success in creating efficient workflows, QA processes, and advanced reporting frameworks.
- Retail-Focused Media Skills: Proficiency in executing strategies across platforms like Meta, Pinterest, TikTok, and emerging retail-integrated channels.
Associate Director, Media (retail media) employer: twentysix
VaynerMedia is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to thrive in the fast-paced world of retail media. With a strong emphasis on professional growth, team collaboration, and mentorship, associates are encouraged to develop their skills while contributing to impactful media strategies for renowned brands. Located in vibrant cities worldwide, including London, VaynerMedia offers a unique opportunity to work at the forefront of digital marketing, surrounded by a diverse team dedicated to driving results and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Media (retail media)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for twentysix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at twentysix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Media (retail media)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
