2D Design Director in London

2D Design Director in London

London Full-Time 63000 - 77000 £ / year (est.) Home office (partial)
TwentyOne Twelve

At a Glance

  • Tasks: Lead creative projects in brand, campaigns, and environmental graphics while collaborating with a dynamic 3D team.
  • Company: A renowned London-based creative studio known for innovative brand experiences.
  • Benefits: Competitive salary, hybrid working, and the chance to shape a growing discipline.
  • Other info: Opportunity to mentor a multidisciplinary team and work on diverse projects.
  • Why this job: Influence the future of the studio and elevate its 2D design offerings.
  • Qualifications: Proven experience in leading creative teams and strong strategic thinking skills.

The predicted salary is between 63000 - 77000 £ per year.

  • 2D Design Director
  • Brand, Campaigns & Environments
  • Working Pattern : Hybrid (3 days in the studio, 2 days from home)

Sector : Brand, Brand Experience, Campaigns, Environmental Graphics, Spatial Design, Experiential

About the Studio

This London-based creative studio partners with some remarkable brands, delivering work that spans campaigns, product launches, brand experiences, and spatial environments.

The quality of the work is already well established.

The studio has built its reputation on thoughtful ideas, strong execution, and a genuinely multidisciplinary approach, with a 3D and spatial team who are used to seeing ambitious ideas realised in the real world.

The founders have now made a conscious decision to invest in the 2D side of that offering: brand, campaign, and environmental graphics.

The intention is to give the studio's brand thinking the same depth and reputation as its work in physical space, so that ideas are shaped as brand ideas from the outset rather than applied to environments after the fact.

There is already work pipelined to support it, and strong commercial foundations behind it. This is investment in a growing discipline, not a hopeful bet.

About the Role

This is not a turnaround role.

The foundations are already in place. The opportunity is to elevate them, and to build the 2D and brand offering into a defining part of what the studio is known for.

As 2D Design Director, you'll lead brand, campaign, and environmental graphics work, bringing greater cohesion to how ideas are developed and expressed across campaigns, environments, content, and experiences.

You'll strengthen the brand thinking that underpins the work, ensuring projects feel connected, distinctive, and strategically considered from first concept through to final installation.

You'll work hand in hand with the 3D team, developing ideas together rather than in sequence, so that graphics, identity, and physical space are conceived as one brand experience.

You'll also work closely with the founders to shape and build the team around you, with real influence over who joins, how the discipline is structured, and how the studio's creative offering grows.

The early focus is on understanding the culture, building relationships, and bringing clarity to existing processes.

Over time, you'll become a key voice in defining what the next chapter looks like.

Your days will look something like this...

  • Lead creative thinking across brand, brand experience, campaign, environmental graphics, and experiential projects
  • Develop and refine concepts that translate consistently across multiple channels and touchpoints, from campaign assets through to applied graphics in physical space
  • Direct environmental graphics and applied branding, including wayfinding, signage, super-graphics, and retail and exhibition environments
  • Partner closely with the 3D team from concept stage, so brand and space are developed together as a single idea
  • Hold the creative thread across multiple concurrent projects, ensuring clarity and cohesion throughout
  • Work with the founders to build and shape the 2D team, contributing to hiring, structure, and how the discipline develops
  • Mentor, develop, and inspire a multidisciplinary team of designers and creatives
  • Deliver constructive creative direction, feedback, and critique that improves both the work and the people producing it
  • Collaborate with project teams to scope briefs, manage timelines, and balance creative ambition with commercial realities
  • Present work directly to clients, building trusted relationships and navigating feedback with confidence
  • Contribute to the long-term evolution of the studio's creative output, standards, and ways of working

You might be our perfect match if...

  • You have significant experience leading creative teams across brand, campaign, environmental graphics, experiential, or spatial projects
  • Your portfolio demonstrates strong strategic thinking as well as outstanding creative execution, and shows brand ideas realised in physical environments as well as in campaign work
  • You understand how brand ideas translate across physical, digital, and experiential channels, and how a brand behaves at architectural scale
  • You have experience collaborating with 3D, spatial, or interior designers, and you're comfortable working in materials, scale, and production realities as well as in artwork
  • You have experience managing creative teams, mentoring designers, and raising standards through leadership
  • You're interested in helping build a discipline, not just running projects, and would relish shaping a team alongside the founders
  • You are confident presenting to clients and managing senior stakeholder relationships
  • You can balance creative ambition with commercial realities, budgets, timelines, and delivery requirements
  • You enjoy connecting ideas across disciplines rather than operating within a single specialism
  • You're motivated by making good work even better rather than fixing broken environments

Why this one...

  • A senior creative leadership role with genuine influence over the future direction of the studio
  • The chance to build and define the studio's 2D, brand, and environmental graphics offering, with founder-level backing behind it
  • Work already pipelined, so you're building on live momentum rather than waiting for the phone to ring
  • A close working partnership with an established 3D team, and the rare opportunity to see your brand thinking built at full scale
  • Direct access to the founders, and a real say in who you hire and how the team grows
  • Diverse work spanning campaigns, product launches, experiences, environments, and brand communications
  • A collaborative culture that values creative thinking and gives leaders the autonomy to make an impact
  • Strong commercial backing and a clear commitment to investing in the creative function
  • Hybrid working with a balance of collaborative studio time and focused independent working

2D Design Director in London employer: TwentyOne Twelve

As a Product Design & Innovation Manager at this renowned London brand, you will thrive in a vibrant and supportive work culture that values creativity and joy. With a competitive salary and a comprehensive benefits package, you will have the opportunity to lead a talented team, shape innovative products, and build processes that reflect your vision. The hybrid working model allows for flexibility while being part of a close-knit team dedicated to crafting unique, collectable designs that resonate with a global audience.

TwentyOne Twelve

Contact Details:

TwentyOne Twelve Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land 2D Design Director in London

Show Off Your Skills with a Killer Portfolio

As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.

Get Involved in Design Meetups

Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like TwentyOne Twelve.

Tailor Your Applications

When you’re applying for a full-time role at a creative company like TwentyOne Twelve, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.

Leverage Social Media

Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.

We think you need these skills to ace 2D Design Director in London

Creative Leadership
Brand Strategy
Environmental Graphics
Campaign Development
Spatial Design
Collaboration with 3D Teams
Mentoring and Team Development

Some tips for your application 🫡

Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work TwentyOne Twelve does, so they can see you in action.

Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at TwentyOne Twelve.

Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at TwentyOne Twelve. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!

Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at TwentyOne Twelve.

How to prepare for a job interview at TwentyOne Twelve

Get Your Portfolio Ready

Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.

Know Your Design Tools Inside Out

Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!

Prepare for Design Challenges

Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.

Passion Counts

For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to TwentyOne Twelve. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.