Head of Activations (Retail)

Head of Activations (Retail)

Location: London

Salary: Up to £85,000 per annum

Brand-side role.

About the Role

We’re seeking a dynamic and visionary Head of Activations (Retail) to lead the execution of exceptional retail experiences and brand activations across global markets. This is a hands-on leadership role where creativity meets operational excellence — a chance to shape how customers engage with a beloved lifestyle brand, both in-store and beyond.

You’ll oversee everything from in-store visual merchandising and promotional events, to experiential campaigns, pop-ups, and international rollouts. The role demands someone who knows how to get things done – efficiently, creatively, and always on-brand.

Key Responsibilities

Retail Strategy & Execution

• Deliver immersive, engaging customer journeys through innovative visual merchandising and store design.
• Align retail initiatives with long-term brand strategy and performance goals.

Brand Activations

• Lead creative and operational aspects of experiential campaigns.
• Maintain a consistent brand identity across all touchpoints.

Production & Visual Oversight

• Manage end-to-end production of retail and activation assets, ensuring timely delivery, cost-efficiency, and quality.
• Collaborate with external agencies and production partners.

Operational Integration

• Work closely with operations to integrate design seamlessly into retail functions.
• Support store rollouts, events, and product launches.

Leadership & Team Development

• Lead and develop a growing team of designers and activation specialists.
• Cultivate collaboration across departments (creative, ops, sales, etc.).

Budget & Supplier Management

• Own budget oversight for all activation and production projects.
• Negotiate costs, manage third-party relationships, and ensure ROI.

Insights & Innovation

• Monitor customer feedback, retail data, and market trends to inform continuous improvement.
• Bring fresh ideas and technologies into the brand’s physical retail strategy.

What We’re Looking For

Experience & Skills

• Proven success in retail management, visual merchandising, and brand activations.
• Strong leadership and stakeholder management experience.
• A creative thinker with a sharp eye for detail and quality.
• Proficient in briefing and managing external agencies and suppliers.
• Ability to balance creativity with commercial awareness.

Industry Background

• FMCG, luxury, or consumer goods experience highly desirable.
• Experience with global or high-profile brands is a big plus.

Tools & Tech

• Adobe Creative Suite and 3D design tools are advantageous.

Bonus Points If You Have

• A robust industry network in design and retail production.
• A flair for storytelling through design and in-store experience.
• A track record of delivering projects across international markets.

Working Conditions

• Regular travel (including international) required.
• Flexibility around working hours needed to support global campaigns and store visits.