Analytics Manager

Company: A leading global law firm, operating with a strong international presence across more than 20 countries. It is recognized for its expertise in complex corporate transactions, high-value finance work, and cross-border legal matters. The firm serves a diverse clientele that includes multinational corporations, financial institutions, and government entities. The organisation is going through a major transformation programme of work to increase the commercialisation of the business through advancing their technology and data decision making processes.

Role: This is a newly created senior position to drive value within the Marketing function with a focus specifically on the analytics side—interpreting data to generate actionable insights, rather than managing the underlying data infrastructure. While this role will not be responsible for setting the analytics strategy, they will serve as the second-in-command for all things related to analytics and performance optimisation—helping to embed a data-informed mindset and delivering insights that drive smarter decision-making. With the rollout of a new CRM on the horizon, the team will gain access to a host of new features, which will unlock new opportunities to generate insights from analytics.

Key areas of focus will include improving pitch processes, analysing win rates, and optimising how data and content are used to make pitches more targeted, efficient, and successful. This role will also help to use client and sector strategies as anchors to guide analytical efforts, ensuring that insights are aligned with broader commercial goals. A global outlook is essential for success in this role. The individual must be able to understand the nuances of different regions and markets, and how analytical approaches may need to be adapted accordingly.

Given the complexity and unique nature of the legal industry, it’s important that the successful candidate has direct experience working within a law/legal —or at minimum, within a professional services or partnership-based business model. They will need to be skilled at storytelling with data, helping stakeholders across the firm to not only understand the numbers, but to grasp their significance in the business context. Over time, the analytics team may grow to include 8–12 people, expanding its capability and reach. As such, this role will play a central role in shaping the future of analytics within the function and evolving the function’s approach towards a “one firm” mindset—bringing greater cohesion and consistency to how data is interpreted and applied across the business.

Key responsibilities:

• Deliver high-level analytics insights and strategic guidance to the Data and Analytics Lead, ensuring optimisation initiatives support the Marketing and wider firm objectives.
• Project lead a team of data analysts within the shared service centre, cultivating a high-performance culture focused on innovation and ongoing development.
• Design and manage performance tracking systems to evaluate the impact of marketing and business development initiatives, highlighting opportunities for optimisation.
• Collaborate closely with key stakeholders to apply data-driven strategies aimed at enhancing marketing performance, refining client development approaches, and driving improved business results.
• Partner with fee-earners and Business Teams to gather input on their needs and goals, ensuring that data optimisation efforts remain aligned with firm priorities.
• Manage the development of insightful reports and interactive dashboards that empower stakeholders with data-driven decision-making and clear performance visibility.
• Apply cutting-edge analytics tools and emerging technologies to drive optimisation efforts, continuously monitoring industry trends to improve effectiveness and efficiency.