At a Glance
- Tasks: Lead and innovate in external communications, marketing, and customer engagement strategies.
- Company: Join a premium brand with a focus on growth and team development.
- Benefits: Enjoy flexible working, a great holiday package, pension scheme, and employee discounts.
- Other info: Opportunity to work in a collaborative setting with excellent career advancement potential.
- Why this job: Shape the future of marketing while enhancing your career in a dynamic environment.
- Qualifications: Confident, innovative leader with experience in digital marketing, PR, and team management.
The predicted salary is between 39000 - 78000 £ per year.
Location: Wakefield / Huddersfield
Salary: £45,000-£60,000 (depending on experience)
Excellent company benefits including flexible working, good holiday package, pension scheme & employee discounts.
The Role
This is a newly created position to help move my client's premium brand business to the next level. They are seeking to develop and maximise the performance of the existing Marketing and CRM teams whilst developing their customer activity and enhancing their PR, Digital and Social Media reach.
Key Attributes
- Confident person with an outgoing personality and great inter-personal skills.
- Self-starter, driven to develop your own career and improve team performance.
- Innovative and up to date with all marketing and social media channels.
- Great IT Skills, Digital Marketing, Social Media, Content Writing, PR and ideally Events Management Experience.
The Role
- Managing a team of staff, primarily located in Wakefield and Huddersfield.
- Lead, develop, and manage the Marketing Team to be innovative and inspirational.
- Lead, develop, and drive the performance of the CRM team to ensure first-class database management, excellent customer response, and business development and retention.
- Work with Senior Management to develop and shape both the marketing and digital/social media strategy in line with brand and company objectives, through to implementation and delivery.
- Responsible for competitor analysis, industry trends, consumer insights, and segmentation.
- Formulate new brand strategies, improve existing brand strategies, and capitalise on emergent opportunities.
- Ensure effective, branded marketing communications, including the company website.
- Work with other department heads to build a strong and robust business.
- Delegate responsibility for tasks/projects to staff to achieve agreed marketing and social media objectives while also being ‘hands-on’.
- Oversee events in all forms.
- Devise, approve, and oversee the implementation of campaigns.
- Review the follow-up and measurement of enquiry/lead generation.
- Manage all advertising and PR in line with Marketing Strategy.
- Be the lead role to ensure effective use of the CRM system across the business and ensure maximum performance for the CRM team members.
- Accountable for the application of the brands, both Company and third-party Premium Brands.
- Ensure effective recruitment campaigns to guarantee skilled and efficient employees – employer brand.
Head of External Communications, Marketing & Customer Engagement in Wakefield employer: Twenty Twenty Consulting Ltd
Join a well-established global business in Wakefield as a Senior Marketing Executive, where you'll enjoy a flexible hybrid working environment and a supportive culture that values your contributions. With competitive benefits including private healthcare and a pension scheme, this role offers you the chance to take ownership of impactful marketing campaigns while collaborating with a dynamic sales team. Embrace the opportunity for professional growth in a company that prioritises employee development and fosters a collaborative atmosphere.
Contact Details:
Twenty Twenty Consulting Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of External Communications, Marketing & Customer Engagement in Wakefield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in marketing, PR, and customer engagement. This is your chance to showcase your innovative ideas and past successes, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand strategy and think about how you can contribute to their goals. Bring fresh ideas to the table and demonstrate your knowledge of current marketing trends.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference. Make sure your application reflects your personality and enthusiasm for the role – we love seeing candidates who are genuinely excited about joining our team!
We think you need these skills to ace Head of External Communications, Marketing & Customer Engagement in Wakefield
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the confident and outgoing person you are, so don’t be afraid to inject a bit of your unique style into your cover letter and CV.
Tailor Your Application:Make sure to tailor your application to highlight your experience in digital marketing, PR, and customer engagement. We’re looking for someone who can drive performance, so showcase your relevant skills and achievements that align with our needs.
Be Specific About Your Experience:Don’t just list your previous roles; give us specific examples of how you’ve led teams or managed successful campaigns. We love numbers and results, so if you’ve improved engagement or increased sales, shout about it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Twenty Twenty Consulting Ltd
✨Know Your Stuff
Before the interview, dive deep into the company's brand and its current marketing strategies. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their existing efforts.
✨Showcase Your Leadership Skills
As a Head of External Communications, you'll be managing teams. Prepare examples of how you've successfully led teams in the past, focusing on innovation and performance improvement. Be ready to discuss your approach to motivating and developing team members.
✨Be Data-Driven
Highlight your experience with CRM systems and data analysis. Discuss how you've used consumer insights and industry trends to shape marketing strategies. This will demonstrate your ability to make informed decisions that align with business objectives.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like improving customer engagement or launching a new campaign. Think through potential scenarios and prepare your responses, showcasing your problem-solving skills and creativity in marketing.
