Twelve Ten is a newly launched integrated communications agency for AI, data centres and digital infrastructure based in London, with a remote team based across Europe and beyond.
We combine strategic thinking, exceptional content and industry expertise to help technology firms and service providers build authority, generate demand and accelerate growth. From executive thought leadership, PR and content, to event strategy, campaigns and brand storytelling, we create marketing that doesn't just attract attention - it builds credibility, influences decision makers, and delivers measurable commercial results through the entire buyer journey.
To find out more head to
The Role
Twelve Ten is hiring an experienced fractional / contract marketing manager who is looking for 1-3 days of work per week who has extensive experience in the AI, data centres and digital infrastructure sector.
Responsibilities
- Client relationship management - be the main day-to-day contact, understand the client's business, products, priorities, target customers and internal stakeholders. Run regular client calls and become a trusted extension of their marketing team.
- Website support - coordinating, updating and uploading our clients’ websites whilst collaborating with our web designer, where required
- Planning - turn the agreed strategy into quarterly/monthly activity plans and maintain the marketing/content calendar. Identify what needs to happen next rather than waiting for individual briefs.
- Campaign management - coordinate campaigns across PR, content, email, social, events, demand generation, thought leadership and other agreed channels.
- PR - strong relationships with editorial teams within data centre, technology and digital investment publications to drive earned media placement.
- Content management - develop briefs for blogs, opinion pieces, white papers, reports, case studies and executive content; coordinate writers and subject matter experts; manage client feedback and approvals.
- Creative management - brief designers on digital assets, reports, presentations, event collateral, social graphics and campaign creative, ensuring everything remains on time and on brand.
- Event support - coordinate sponsorship activity, speaking opportunities, executive dinners, event campaigns and pre/post-event marketing where this forms part of the retainer.
- Budget/retainer management - track how much resource is being consumed against the monthly retainer and flag scope creep.
- Reporting - produce monthly and quarterly reports covering activity, campaign performance, leads/engagement where relevant, completed work, work in progress and recommendations for the following month.
- Agency coordination - brief and manage the freelancers/specialists delivering the work ie writers, designers, digital specialists, event suppliers etc.
Experience required
- A minimum of 5+ years’ B2B marketing experience, with significant experience within the AI, digital infrastructure and data center sectors, either in-house, within a specialist agency or as a standalone contractor.
- Previous experience operating at Marketing Manager, Campaign Manager, PR/Comms, Senior Marketing Manager, Head of Marketing or equivalent level, with the ability to independently manage client marketing activity whilst ensuring strong internal collaboration skills.
- Strong understanding of the data center and digital infrastructure ecosystem, its key audiences, industry terminology, commercial drivers and buyer landscape.
- Demonstrable experience developing and delivering integrated B2B marketing campaigns across content, digital, email, social media, PR, thought leadership, demand generation and events.
- Strong content marketing experience, including briefing and managing the production of white papers, reports, opinion pieces, blogs, case studies, executive thought leadership and campaign content - and also working knowledge of website CMS, CRM and marketing automation platforms. Experience with HubSpot would be advantageous.
- Experience managing B2B events and event marketing, ideally including industry conferences, sponsorship programmes, speaking opportunities, executive dinners and associated pre and post event campaigns.
- Proven client or stakeholder management experience, with the confidence to lead meetings, challenge constructively, make recommendations and act as a trusted marketing adviser.
- Excellent project management and organisational skills, with demonstrable experience managing multiple campaigns, deadlines, suppliers and stakeholders simultaneously.
- Experience briefing and managing external specialists and freelancers, including writers, designers, web developers, PR professionals and digital marketing specialists.
- Good understanding of marketing performance and reporting, including campaign engagement, lead generation, website performance, content performance and marketing contribution to commercial objectives.
- Excellent written and verbal English, with the ability to communicate complex technical and commercial subjects clearly and concisely.
- Highly self-motivated and comfortable working fractionally and remotely, with the ability to take ownership of client accounts and proactively identify what needs to happen next without requiring day-to-day supervision.
#J-18808-Ljbffr
