At a Glance
- Tasks: Lead a dynamic team to drive marketing growth and enhance subscriber loyalty.
- Company: Join the IAI, a global leader in ideas and education.
- Benefits: Enjoy hybrid working, private healthcare, and fun company socials.
- Other info: Be part of an equal opportunity workplace that values diverse talents.
- Why this job: Make a real impact in a creative environment with top thinkers.
- Qualifications: Strong academic background and proven digital marketing experience required.
The predicted salary is between 50000 - 65000 £ per year.
Described by The Guardian as "the return to big thinking" and by Total Politics as "Europe's answer to TED," the IAI is a leading global ideas and education platform delivering debates, lectures, and courses from the world's foremost thinkers, scientists, artists, and policymakers.
With an annual audience of hundreds of millions worldwide, the IAI is redefining how ideas are initiated and shared.
Alongside its digital platform, the IAI is also responsible for the How The Light Gets In festivals, the world's largest festivals of philosophy and music.
In this role you will lead a core team of seven, ensuring the quality and vision of our marketing output, and driving the continued remarkable growth that we have had every year for the last decade.
To achieve this, you will need to be able to demonstrate an understanding of how to drive digital growth, how to retain and build subscriber loyalty, and how to maximise revenue with appropriate pricing.
You will want to show expertise in social media, website content and design, and a detailed understanding of web analytics.
You will know how to use data to sharpen campaigns, refine messaging, improve performance and spot new opportunities for growth.
The successful candidate will also be an outstanding communicator.
Exceptional writing skills are essential, as is knowledge of more traditional forms of marketing including press and hard copy promotional material.
It would be an advantage to have developed and launched a website and successfully driven traffic to it, in addition to improving and updating an existing site alongside digital marketing and social media campaigns.
Above all, you should be able to point to hard, demonstrable evidence of driving growth in a previous role - whether that is revenue, traffic, conversions, subscribers, following or engagement.
We want someone with the ambition, imagination and proven ability to make a real impact.
The IAI is at the leading edge of ideas in philosophy, science, politics and the arts.
As result all candidates will need to show a strong academic background and a minimum 2:1 degree from a top university.
You will be excited to join an organisation that has established itself as a global leader in its field and have the flair, ability and commercial drive to play a key role in taking us forward to our next stage of growth.
At the IAI, we are focused on supporting your career progression and wellbeing.
In joining our team, you will be eligible for our range of benefits, including our pension scheme, private healthcare insurance cashback scheme, hybrid working, Cycle to Work, frequent company socials and biannual parties, How The Light Gets In festival ticket discounts, and more!
We are proud to be an equal opportunity workplace, and actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do.
If you have what it takes to succeed in this role, please apply now!
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Marketing and Growth Lead employer: Tvf Media - Arts
IAI is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about education and global engagement. With a focus on employee growth, we offer ample opportunities for professional development and collaboration within a diverse team. Located in a vibrant environment, our team enjoys the unique advantage of working alongside leading thinkers while contributing to meaningful projects that make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Growth Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tvf Media - Arts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tvf Media - Arts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tvf Media - Arts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tvf Media - Arts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Growth Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tvf Media - Arts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tvf Media - Arts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tvf Media - Arts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tvf Media - Arts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tvf Media - Arts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tvf Media - Arts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
