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- Tasks: Join our PPC team to create and optimise paid campaigns across digital platforms.
- Company: Be part of a dynamic Digital Marketing & e-business Centre of Excellence in Fareham.
- Benefits: Enjoy flexible working options and the chance to work with cutting-edge marketing tools.
- Why this job: This role offers hands-on experience, collaboration, and the opportunity to make a real impact.
- Qualifications: A degree in marketing or related field and 4-5 years of PPC experience are essential.
- Other info: Work permit required for non-residents; apply through our website.
The predicted salary is between 28800 - 48000 £ per year.
The Digital Marketing & e-business Center of Excellence team is looking for a proactive team player to join the Pay-per-Click (PPC) team. As a key player in the PPC team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. He / She will work closely in cross-functional teams to govern, monitor, analyze and improve on the effectiveness of campaigns. This role is ideal for someone who thrives on execution, collaboration, and data-driven decision-making.
- Develop, execute, monitor, and optimize high-performing campaigns across multiple platforms (LinkedIn, Google, Meta, Bing, etc.) with the target of lead generation or brand awareness.
- Collaborate with the Marketing Business Partners team to translate campaign briefs and budgets into campaigns and actionable PPC strategies, ensuring seamless execution and alignment with business objectives.
- Improve on the return-on-investment of digital activities by optimizing keyword portfolios, audiences, ad copies, landing pages and bidding strategies.
- Activate on data, research, and insights for the planning of target-oriented campaigns.
- Analyze and monitor performance data using tools like Adobe Analytics and custom dashboards to refine paid strategies, enhance content delivery, and streamline internal processes.
- Oversee budget reporting and performance of all major metrics to evaluate campaign success and identify opportunities for improvement.
- Work in close exchange with the DM & eBiz CoE subteams and Creative & Publishing Hub to ensure the quality, consistency, and effectiveness of digital marketing initiatives.
- Build and maintain strong relationships with internal and external stakeholders to drive campaign success and achieve business objectives.
- Stay up-to-date with the latest PPC trends, emerging platforms, and best practices.
University degree in marketing, communications, business administration, or related field. Minimum of 4–5 years of experience in digital marketing, managing PPC campaigns. Preferred qualifications/certifications in Google Ads, Bing Ads, or other relevant PPC certifications. Proven track record in Search Engine Advertising (SEA) and Social Media, with a strong understanding of campaign planning, target audience segmentation, keyword strategies, and bidding. Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and departments. Proven ability to manage multiple projects, budgets, and financial processes, as well as effectively allocate resources (including during peak periods), delivering projects on time and within scope. Strong analytical skills, with the ability to interpret data and insights to drive informed decision-making. Highly self-motivated, assertive, and capable of taking full ownership of projects and driving them to completion.
Paid Campaign Specialist (f/m/d) employer: TÜV SÜD
Contact Detail:
TÜV SÜD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Campaign Specialist (f/m/d)
✨Tip Number 1
Familiarise yourself with the latest PPC trends and tools. Being knowledgeable about platforms like Google Ads, Bing Ads, and Adobe Analytics will not only boost your confidence but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the digital marketing space. Attend industry events or join online forums where you can connect with others who work in PPC. This can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to optimise campaigns and improve ROI, as this will showcase your hands-on experience.
✨Tip Number 4
Demonstrate your collaborative skills by thinking of examples where you've worked cross-functionally. Highlighting your ability to build relationships and work effectively with different teams will be crucial for this role.
We think you need these skills to ace Paid Campaign Specialist (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and PPC campaigns. Use specific examples that demonstrate your ability to manage budgets, optimise campaigns, and analyse performance data.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of PPC strategies. Mention any relevant certifications, such as Google Ads or Bing Ads, and explain how your skills align with the job requirements.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive campaign decisions. Mention tools you are familiar with, like Adobe Analytics, to demonstrate your technical proficiency.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, include examples of past collaborations. Describe how you effectively communicated and worked with others to achieve campaign goals.
How to prepare for a job interview at TÜV SÜD
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC campaigns. Highlight specific examples where you successfully optimised campaigns for better ROI, and be ready to explain the strategies you used.
✨Demonstrate Data-Driven Decision Making
Since this role heavily relies on analytics, come equipped with examples of how you've used data to inform your campaign strategies. Familiarise yourself with tools like Adobe Analytics and be ready to discuss how you've leveraged insights to improve performance.
✨Emphasise Collaboration Skills
This position requires working closely with cross-functional teams. Prepare to share experiences where you collaborated effectively with others, particularly in translating campaign briefs into actionable strategies.
✨Stay Updated on PPC Trends
Research the latest trends and best practices in PPC advertising. Being knowledgeable about emerging platforms and techniques will show your passion for the field and your commitment to staying ahead in digital marketing.
