Marketing Business Partner (COM Europe) in Hampshire

At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands.

As Business Partner Commercial Products (COM) for Europe, you partner mainly with the operational Business Unit COM in European countries (mainly UK) to adopt and/or establish marketing strategies to achieve the regional business goals. Acting as the market's counterpart of the Divisional Marketing BPs you ensure marketing activities are aligned with the divisional topics/strategy and tailored to the regional needs and priorities. You actively participate in global BP meetings to identify potential synergies and support to leverage cross-regional efficiencies within the BP team.

This role requires strategic thinking, strong stakeholder management skills to navigate the matrix environment, and a mindset focused on marketing excellence by developing effective, target-oriented solutions.

Main responsibilities include:

• Strategic Marketing: Partner the operational units through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Offer comprehensive advice on all marketing activities, develop and implement strategic marketing plans tailored to the regional business needs.
• Market insights: Leverage market data, customer insights, and competitive intelligence to provide regional insights for the regional product marketing strategies, positioning, messaging, and go-to-market plans.
• Content Strategy: Adopt, adjust or develop a marketing, communication and content strategy for the target market(s), including buyer personas.
• Market Activation: Design regional marketing campaigns and collaboratively ensure the execution with the Marketing Hub specialists.
• Performance Monitoring and Analysis: Ensure that all regional campaigns are results-driven and lead to measurable business impact. Track and analyse marketing KPIs and report on the effectiveness of the marketing campaigns.
• Cross-functional Collaboration: Collaborate closely with internal Marketing Hub teams, business, sales and other functions to ensure cohesive and effective marketing efforts.

Qualifications:

• Degree, or equivalent, in marketing, business administration, communication or a comparable field of study.
• Professional experience in strategic marketing, preferably in a B2B environment or agency work.
• Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.
• Knowledge of digital marketing principles, technologies, and analytics.
• Proven ability to work in an international business environment.
• Strong ability to manage stakeholders demands.
• Business fluent written and verbal communication skills in English.
• Structured and solution-oriented approach to work with high-quality standards.
• Candidate must be confident, resourceful, self-motivated, team-oriented, flexible, adaptable and possess a high level of initiative.

TÜV SÜD in the UK offers a competitive salary and benefits package that includes a minimum of 33 days holiday entitlement (for full-time employees, including public holidays), a contributory Group Personal Pension Plan and a non-contributory Group Life Assurance Scheme. We also offer various Salary Exchange/Sacrifice schemes, incentive schemes and comprehensive wellbeing support.

We are committed to being an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect.