At a Glance
- Tasks: Drive marketing strategies and campaigns for cybersecurity products across regions.
- Company: Join TÜV SÜD, a leader in tech innovation and diversity.
- Benefits: Enjoy a hybrid work model, competitive salary, and a focus on inclusion.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Be a strategic partner and make an impact in the cybersecurity landscape.
- Qualifications: 7+ years in B2B marketing, preferably in cybersecurity, with strong digital skills.
As Business Partner CyberSecurity Suite (CSS) – Global, you act as a strategic partner to the operational Business Units across all regions, supporting the adoption and development of marketing strategies that drive regional business goals. You serve as the key interface between the regional teams and HQ, collaborating closely to define strategic directions and ensure they are consistently aligned, consolidated, and translated across markets.
Main Responsibilities
- Strategic Marketing: Partner with operational units through an outside‑in approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Provide comprehensive advice on all marketing activities and develop and implement strategic marketing plans tailored to regional needs.
- Market insights: Leverage market data, customer insights, and competitive intelligence to influence product marketing strategies, positioning, messaging, and go‑to‑market plans, and contribute regional insights to the global strategy.
- Content Strategy: Adopt, adapt, or develop marketing, communication and content strategies for target markets, including buyer personas, based on the value proposition and localisation level of each service, and align closely with Divisional and other regional BPs.
- Market Activation: Design and execute regional marketing campaigns, collaborating with Marketing Hub specialists to ensure effective delivery.
- Performance Monitoring and Analysis: Track and analyse marketing KPIs, report on campaign effectiveness, and use customer feedback to optimise marketing activities.
- Cross‑functional Collaboration: Work with internal Marketing Hub teams, business units, sales, and other functions to ensure cohesive marketing efforts and coordinate with other Business Partners globally to identify synergies.
Qualifications
- Degree in Marketing, Business Administration, Communication or a comparable field.
- Minimum of 7+ years of professional experience in B2B marketing, preferably within a cybersecurity environment.
- Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.
- Solid knowledge of digital marketing principles, technologies, and analytics.
- Proven ability to work in an international business environment.
- Excellent stakeholder management capabilities.
- Business‑fluent written and verbal communication skills in English.
- Structured and solution‑oriented approach with high‑quality standards.
- Confident, resourceful, self‑motivated, team‑oriented, flexible, and highly initiative‑driven.
Diversity & Inclusion
We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. Diversity & Inclusion (D&I) is a foundation of our company, ensuring all employees are treated with respect regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity.
Location
Country/Region: United Kingdom
Job Location: Fareham
Working Model: Hybrid
Employment Type: Full time / regular
Company: TÜV SÜD Ltd.
Org Unit Code: UK-MKG
Marketing Business Partner (COM Europe) 1 in Fareham employer: TÜV SÜD
TÜV SÜD Ltd. is an exceptional employer that fosters a collaborative and inclusive work culture, particularly for the Marketing Business Partner role in Fareham. With a strong commitment to employee growth and development, we offer comprehensive training and career advancement opportunities, alongside a hybrid working model that promotes work-life balance. Our focus on diversity and inclusion ensures that every team member feels valued and empowered to contribute to our strategic marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Business Partner (COM Europe) 1 in Fareham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TÜV SÜD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TÜV SÜD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TÜV SÜD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TÜV SÜD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Business Partner (COM Europe) 1 in Fareham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TÜV SÜD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TÜV SÜD:Show us that you’ve done your homework! In your application, briefly mention what you admire about TÜV SÜD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TÜV SÜD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TÜV SÜD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TÜV SÜD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
