At a Glance
- Tasks: Shape and deliver innovative marketing strategies for the UK & Nordics.
- Company: Join TÜV SÜD Group, a leader in technology and safety.
- Benefits: Inclusive culture, diverse team, and opportunities for professional growth.
- Other info: Collaborate globally with a diverse team from over 100 countries.
- Why this job: Make a real impact in a dynamic environment focused on innovation.
- Qualifications: 5+ years in strategic marketing, strong stakeholder management, and B2B experience.
The predicted salary is between 60000 - 75000 £ per year.
At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands.
As a Marketing Business Partner to the Industry & Infrastructure Division covering the UK & Nordics, you will partner the local business to shape and deliver marketing strategies and campaigns that support the business priorities and growth. You develop and execute Marketing Plans that are tailored to the needs of the region or local business together with the Marketing Hub specialists, brand, business and sales. Acting as the market's counterpart of the Divisional Marketing Business Partners you ensure marketing activities are aligned with the divisional topics/strategy and tailored to the regional needs and priorities. You actively participate in global BP meetings to identify potential synergies and support to leverage cross-regional efficiencies within the Business Partner team. This role requires comprehensive marketing experience, strategic thinking, strong stakeholder management skills, and a mindset focused on effective and measurable marketing initiatives.
Main responsibilities incl. deliverables
- Strategic Marketing: Partner the operational units through a customer and market-oriented approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Offer comprehensive advice on all marketing activities, develop and implement strategic marketing plans tailored to the regional business needs.
- Market insights: Leverage market data, customer insights, and competitive intelligence to provide regional insights for the regional product marketing strategies, positioning, messaging, and go-to-market plans for Industry & Infrastructure services and solutions. Actively provide regional (customer) insights to be included into the global marketing strategy.
- Content Strategy: Based on a value proposition and depending on the localisation level of a service, adopt, adjust or develop a marketing, communication and content strategy for the target market(s), including buyer personas. Align with the Divisional and other regional BPs.
- Market Activation: Depending on the localisation level of a service adapt or develop regional marketing campaigns and collaboratively ensure the execution with the Marketing Hub specialists.
- Performance Monitoring and Analysis: Ensure that all regional campaigns are results-driven and lead to measurable business impact. Collaboratively track and analyse your marketing KPIs and regularly report on the effectiveness of the marketing campaigns, programs, and initiatives and ensure optimisation. Collect and leverage customer feedback to continuously enhance marketing efforts and ensure that the approach is responsive to customers’ needs and preferences in the regions.
- Cross-functional Collaboration: Collaborate and work closely with internal Marketing Hub teams, business, sales and other functions to ensure cohesive and effective marketing efforts. Work closely together with the other BPs globally to identify synergies and cross-regional efficiencies.
Qualifications
- Degree in marketing, business administration, communication or a comparable field of study.
- Minimum of 5+ years’ of professional experience in strategic marketing, preferably in a B2B environment or agency work.
- Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.
- Knowledge of digital marketing principles, technologies, and analytics.
- Experience in complex B2B or technical service environments.
- Proven ability to work in an international business environment.
- Strong ability to manage stakeholders demands.
- Structured and solution-oriented approach to work with high-quality standards.
- Candidate must be confident, resourceful, self-motivated, team-oriented, flexible, adaptable and possess a high level of initiative.
At TÜV SÜD Group, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives. We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values. We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD Group.
Marketing Business Partner (UK & Nordics) in East Kilbride employer: TUV SUD Limited
At TÜV SÜD Group, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a Marketing Business Partner in the UK & Nordics, you will have the opportunity to shape impactful marketing strategies while collaborating with diverse teams across more than 100 countries. We are committed to your professional growth, offering comprehensive training and development opportunities that empower you to excel in your career and contribute meaningfully to our mission of ensuring safety and progress in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Business Partner (UK & Nordics) in East Kilbride
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TUV SUD Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TUV SUD Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TUV SUD Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TUV SUD Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Business Partner (UK & Nordics) in East Kilbride
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TUV SUD Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TUV SUD Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about TUV SUD Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TUV SUD Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TUV SUD Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TUV SUD Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
