Senior CRM Executive in Sheffield

About Tutorful

We're an educational technology company dedicated to transforming how parents and students in the UK find and connect with their ideal tutors. Our mission is simple but impactful: to help students thrive through exceptional tuition experiences. We achieve this by combining intelligent matching algorithms with seamless user experiences, making it easy for parents and students to find the right tutor to meet their learning goals. Founded in 2015, we’ve become a leading online tuition marketplace, offering access to over 5,000 high-quality tutors across 200 subjects. Our platform has helped nearly 250,000 students, across almost 3 million lessons, achieve their learning goals through intelligent matching and seamless learning experiences.

We’re a startup made up of a small team of around 20, driven by our core values:

• We Make it Better
• We Make it Happen
• We achieve our Goals
• We are Open, Honest & Transparent

We are proud that over the past few years we have achieved financial sustainability all whilst maintaining to grow our revenues. As we scale, we’re focused on achieving ambitious targets and expanding our online tutoring market share. Our leadership style is hands‑on and empowering, fostering an environment where every team member’s input is valued.

About the Role

Join our vibrant team at Tutorful as we strive to transform the landscape of personalised education across the UK. As a CRM Executive / Senior CRM Executive, you will play a crucial role in our customer relationship strategies, focusing on implementing and optimising customer engagement campaigns through our Braze platform. This position is central to driving customer retention, engagement, and growth - ultimately influencing the way UK families access quality educational support.

Key Responsibilities

• Campaign Execution and Optimisation: Implement and optimise CRM campaigns covering the entire customer lifecycle, from acquisition through to retention, ensuring high levels of engagement and conversion.
• Braze Platform Mastery: Utilise an in‑depth knowledge of the Braze platform for efficient strategy execution. Propel our CRM initiatives through proficient use of Braze’s optimisation and automation capabilities.
• Data-Driven Personalisation: Develop and execute data‑driven segmentation and personalised communication flows. Employ Braze to tailor communications that resonate with distinct customer segments.
• Collaboration for Optimised User Experiences: Work closely with the Growth, Marketing, Data, and Product teams to refine and optimise user experiences, contributing to broader company objectives.
• Testing and Learning: Lead continuous testing strategies to enhance the effectiveness of customer communications. Analyse results, iterate, and apply learnings to improve campaign performance.
• Customer Data Management: Ensure best practices in managing customer data within Braze, aligning with privacy compliance and organisational standards.

Requirements

• 2-5 years CRM experience
• Professional Experience: Demonstrable experience in CRM, specifically with hands‑on proficiency in executing and optimising campaigns on Braze.
• Technical Skillset: Strong technical background with an understanding of Braze alongside marketing automation platforms, and customer analytics.
• Analytical Mindset: Capability to analyse campaign data to inform decisions and improve customer engagement strategies.
• Collaborative Spirit: Excellent communication skills with the ability to work collaboratively across multiple teams.
• Adaptability: Comfort navigating a rapidly changing environment and willingness to explore new strategies and technologies.
• UK resident with existing permission to work in the UK

Key Behaviours & Competencies

• Customer-focused with strong analytical skills
• Collaborative team player who builds good working relationships
• Detail‑oriented with strong process management skills
• Keeps up with current trends and best practices in CRM
• Proactive problem‑solver with good communication skills

What does success look like?

• Building and operating a revenue driving CRM function
• A programme of continuous CRM improvement – even if the solutions are temporary builds awaiting a more optimal solution
• A decrease in unsubscribes, and an increase in customers re‑engaged
• An increase in open rates, website visits and sales conversion
• Delivery of robust reporting and measurement where people are made accountable for KPIs
• High rates of utilisation of segmented data and customer data in CRM and customer comms – delivering higher rates of response, higher revenue and more loyalty
• High impact customer and competitor insight, delivered into senior management and acted upon by the organisation

Impact You'll Have

• Opportunity to impact education in the UK
• Shape how UK families discover and access quality education support
• Improve educational outcomes for students across the country
• Influence the future of personalised education delivery

Employee benefits

• Competitive salary and benefits package
• 25 days of annual leave plus an additional day for each year of service (up to 28 days)
• Option for up to 5 additional unpaid leave days
• Vitality Health Insurance upon successful completion of probation period
• Enhanced maternity, paternity, and adoption policies
• Two wellbeing days per calendar year
• £500 annual credit for lessons on the Tutorful platform
• £250 Professional development budget
• Remote‑friendly environment and hybrid working model to support work‑life balance, requiring in‑office attendance in Sheffield once every 6‑8 weeks, thereafter at manager's discretion.
• Access to an Employee Assistance Program (EAP) with 24/7 support and free counselling sessions
• 3% pension plan contribution

Join us in our mission to help students thrive through exceptional tuition experiences and help us create meaningful connections between families and educators who can make a difference in students' lives.