Regional Marketing Specialist (UK Remote)

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 25 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Turnitin products are used by educational institutions and certification and licensing programs to uphold integrity and increase learning performance, and by students and professionals to do their best, original work. Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Job Description

The Regional Marketing Specialist – UK/I & ANZHK plays a key role in executing integrated marketing initiatives that drive customer engagement, retention, and revenue expansion across the United Kingdom, Ireland, Australia, New Zealand and Hong Kong for our portfolio of integrity and assessment solutions. Reporting to the Sr. Manager, Regional Marketing, this role works in collaboration with global marketing, sales, customer experience and product teams.

Responsibilities include:

• Supporting marketing strategy development, localizing campaigns, managing third-party partnerships, and ensuring high-quality, market-relevant execution across both regions.
• Gathering market intelligence on the education landscape, competitor activity, and customer needs across UK/I and ANZHK.
• Collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance.
• Creating localized campaign briefs, quarterly and annual plans, aligned with global priorities and regional goals.
• Activating regional demand generation campaigns across digital and offline channels using global toolkits and templates.
• Supporting the delivery of webinars, in-person events, and third-party sponsorships, handling coordination, content strategy, localization, and logistics.
• Localizing emails, landing pages, and other campaign elements using marketing automation platforms.
• Collaborating closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow-up is timely and effective.
• Maintaining lead hand-off processes and ensuring campaign visibility through shared planning and regular touchpoints with Sales.
• Tracking marketing expenses and processing invoices related to regional campaigns and events.
• Tracking key marketing KPIs including MQLs, lead conversion, engagement metrics, and campaign performance.
• Identifying and surfacing customer success stories and advocacy opportunities to the Sr Manager and corporate marketing team.
• Ensuring timely and accurate execution of marketing activities within set timelines and budget.
• Staying informed about marketing trends in the education and technology sectors across EMEA and APAC.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of B2B marketing experience, ideally in SaaS, education, or technology sectors.
• Strong understanding of UK/I and ANZHK business culture, education systems, and marketing channels.
• Native or fluent proficiency in English and very strong written and verbal communication skills.
• Experience working with sales teams and understanding of sales-marketing alignment.
• Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, formerly Pardot, and Salesforce preferred).
• Excellent project management, attention to detail, and ability to juggle multiple campaigns across different countries.
• Analytical mindset and comfort working with data to inform decisions and demonstrate impact.

Additional Information:

Total Rewards @ Turnitin: At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work. Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.

Our Mission: To ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values:

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
• One Team: We strive to break down silos, collaborate effectively, and celebrate each other's successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.

Global Benefits:

• Remote First Culture
• Health Care Coverage
• Education Reimbursement
• Competitive Paid Time Off
• Self-Care Days
• National Holidays
• Paid Volunteer Time
• Charitable contribution match
• Monthly Wellness or Home Office Reimbursement
• Access to Modern Health (mental health platform)
• Parental Leave
• Retirement Plan with match/contribution

Seeing Beyond the Job Ad: At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!