Global Campaigns Specialist (UK Remote) in Manchester

Global Campaign Specialist

The Global Campaign Specialist plays an important role in the day-to-day foundational aspects of global campaign planning and execution.

In this role, the Global Campaign Specialist supports the Global Campaign team (manager and sr manager) in the development of global marketing campaigns and works collaboratively across various marketing teams to build and support the processes that facilitate execution.

Responsibilities

• Support the creation of comprehensive campaign plans, including campaign goals, timelines, budgets, and performance metrics.
• Track and monitor campaign progression so appropriate action can be taken if deadlines or goals are not being met.
• Support the execution of global marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and revenue growth.
• Lead coordination of localisation efforts across campaigns, working closely with Regional Marketing and Localisation teams to maintain timely delivery of localised assets.
• Creating new Salesforce campaigns and maintaining campaign hierarchies to ensure accurate tracking and reporting structures.
• Provide guidance and support to regional teams in implementing global campaign strategies and best practices.
• Support the optimization of campaign performance by analyzing campaign data, driving A/B tests, and implementing data-driven optimizations.
• Support workflow optimisation and facilitate campaign implementation across the marketing department.
• Proactively identify and champion the adoption of emerging AI tools to enhance team efficiency and innovation.
• Maintain and optimise project infrastructure, including the organisation of internal folder structures and documentation systems, and Asana-based campaign and workflow management.
• Support internal campaign communications to keep the wider organisation informed on campaign activity and milestones.
• Identify opportunities for campaign process improvements and support the implementation of scalable solutions.
• Support the monitoring of campaign progress, analyse KPIs, and provide regular reports and recommendations to stakeholders.

Qualifications

• 5+ years of related work experience.
• Excellent problem‑solving, organisational, interpersonal, decision‑making, attention to detail, and time management skills.
• Proven experience project‑managing and supporting the development of high‑impact, performance‑focused marketing campaigns.
• Good analytical skills and data‑driven thinking.
• Experience using AI tools, such as Asana integrations.
• Ability to think critically and exercise independent judgement and discretion.
• Excellent collaboration and communication skills.
• Ability to thrive in a fast‑paced, challenging, cross‑departmental, global organisation.
• Familiarity with project management software (Asana preferable).
• Good working knowledge of Salesforce. com.
• Self‑motivated and committed.
• Approachable.
• Tenacious.
• Curious.
• Creative.
• Love learning and developing new skills.
• Self‑aware.
• Experience and knowledge of the education technology sector welcome.
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