At a Glance
- Tasks: Lead product marketing for data privacy, security, AI, and accessibility at Turnitin.
- Company: Join a dynamic team at Turnitin, focused on academic integrity and innovative solutions.
- Benefits: Enjoy remote work, tuition reimbursement, wellness support, and a vibrant community.
- Other info: Flexible schedule across global time zones and opportunities for professional growth.
- Why this job: Make a real impact by communicating trust and transparency in tech to customers.
- Qualifications: 5-7 years in product marketing or related fields, with strong communication skills.
The predicted salary is between 59400 - 72600 £ per year.
- The Product Marketing team at Turnitin is curious, customer-centric, data-driven, and collaborative.
We’re responsible for the global go-to-market strategy for Turnitin’s portfolio of academic integrity and assessment solutions.
The team collaborates cross-functionally with product management, corporate marketing, demand marketing, and global sales to develop positioning and messaging, content assets, campaigns, and sales tools in support of product revenue and customer engagement goals.
- The team is also responsible for competitive analysis and positioning
- We are seeking an experienced Product Marketing Manager to lead how we communicate our approach to data privacy, security, AI and data use, and accessibility to customers and the broader market
- This role sits at the intersection of Product, Security, Privacy/Legal, AI, Accessibility, Sales, and Marketing.
You will translate complex technical and policy topics into clear, credible, customer-friendly messaging that builds trust and helps customers understand how we protect their data, use AI responsibly, and design accessible products
- Develop and maintain clear market-facing positioning and messaging for data privacy, security, AI data use, responsible AI practices, and accessibility across our product portfolio
- Communicate How We
- Use
- Customer
Data: Clearly articulate how customer and user data is collected, processed, stored, protected, retained, and used within our products, partnering closely with Privacy, Legal, Security, and Product teams to ensure accuracy
- Lead AI Transparency
Communications: Own customer-facing communications explaining where and how AI is used across our products, what data AI features access, how that data is handled, and whether and under what circumstances customer data is used to train or improve AI models
- Maintain External Trust & Transparency
Resources: Own and continuously improve external-facing web content and resources that provide customers with easy-to-understand information about our security, privacy, AI, data-use, and accessibility practices
- Translate Technical Concepts for
Customers: Turn complex security architectures, privacy practices, AI technologies, accessibility standards, and regulatory requirements into language that customers, educators, administrators, procurement teams, and business leaders can readily understand
- Enable Sales and Customer-Facing
Teams: Develop training, playbooks, FAQs, objection-handling guidance, presentations, and talk tracks that help Sales, Customer Success, and other customer-facing teams confidently discuss security, privacy, AI data use, and accessibility
- Support Customer and
- Procurement
Conversations: Partner with Sales, Security, Privacy, Legal, and Product teams to address common customer questions and concerns arising during evaluations, procurement processes, security reviews, and renewals
- Create a Consistent Source of
Truth: Establish and maintain approved messaging so that Product, Marketing, Sales, Customer Success, Legal, Privacy, and Security communicate consistently about these topics
- Partner on
- Product
Launches: Ensure new products and features—particularly those involving AI or new uses of customer data—have appropriate trust, privacy, security, and accessibility messaging as part of launch readiness
- Drive
- Proactive
- Customer
Communication: Identify emerging topics that may create customer questions or concerns and develop proactive communications before they become barriers to adoption or renewal
- Monitor the Market and
- Regulatory
Landscape: Stay informed about evolving expectations and regulations related to AI, privacy, security, and accessibility and help translate those developments into implications for product positioning and customer communication
- Represent the Voice of the
Customer: Bring recurring customer questions and concerns back to Product, Security, Privacy, Legal, and Accessibility teams to influence product decisions, policies, documentation, and roadmap priorities
• What success looks like
- Customers can quickly understand how we protect their data, how AI is used in our products, whether their data is used to train AI models, and how we approach accessibility.
Sales and Customer Success teams can confidently answer these questions without unnecessarily escalating routine inquiries, and our external communications consistently reinforce trust in our products and company
Benefits
- Social impact programs
- Charity donation matching
- Paid volunteer days
- Employee Resource Groups
- Great Place To Work community
- Virtual and in-person team events
- Tuition reimbursement
- Action & Ownership recognition
- Focused development plan
- Access to Linked In Learning
- Annual learning festival
- Remote-first working arrangements
- Mental health & coaching support
- Wellness/Home office allowance
- Company & national holidays
- Self-care days
- The ideal candidate has 5-7 years of experience in product marketing, product management, technology marketing, or a related field, preferably within B2B Saa S, education technology, enterprise software, or another highly regulated or trust-sensitive environment
- Comfortable navigating topics where technical capabilities, regulatory requirements, customer expectations, and market positioning intersect
- Must be able to regularly flex schedule across global time zones to further One Team collaboration and execute within a global function
- Experience partnering with Product, Engineering, Security, Legal/Privacy, Sales, and Customer Success organizations
- Strong written and verbal communication skills with the ability to communicate effectively with both technical and non-technical audiences
- 5-7 years of experience in product marketing, product management, technology marketing, or a related B2B Saa S role
- Strong understanding of Saa S data privacy and security concepts; familiarity with AI governance, responsible AI, and accessibility is highly desirable
- Ability to build credibility with technical and legal subject-matter experts while maintaining a strong customer and commercial perspective
- Demonstrated ability to translate highly technical or regulated topics into clear, compelling customer-facing communications
- Experience developing sales enablement programs, messaging frameworks, FAQs, competitive materials, or customer-facing product documentation
- #J-18808-Ljbffr
Product Marketing Manager (Trust, Privacy and AI) in Leeds employer: Turnitin
Turnitin is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant city of Birmingham. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and the chance to lead a high-performing team in the rapidly evolving EdTech sector. Our flexible remote work policy, combined with occasional travel, ensures a healthy work-life balance while contributing to meaningful solutions that drive customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Trust, Privacy and AI) in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Turnitin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Turnitin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Turnitin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Turnitin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager (Trust, Privacy and AI) in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Turnitin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Turnitin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Turnitin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Turnitin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Turnitin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Turnitin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
