Marketing Coordinator

Marketing Coordinator

Reading Full-Time 28800 - 42000 £ / year (est.) Home office (partial)
T

At a Glance

  • Tasks: Plan and execute creative marketing campaigns to support mental health services.
  • Company: Join Turning Point, a leading not-for-profit health provider dedicated to improving lives.
  • Benefits: Enjoy 33 days of paid holiday, career growth opportunities, and a supportive culture.
  • Why this job: Make a real impact on mental health while working in a dynamic and agile environment.
  • Qualifications: Previous marketing experience required; be organised, motivated, and customer-focused.
  • Other info: Home-based role with occasional travel to Wakefield and London.

The predicted salary is between 28800 - 42000 £ per year.

Job Introduction

A new opportunity has arisen for a Marketing Coordinator to plan, deliver, and optimise meaningful marketing activity for Wakefield Talking Therapies.

Wakefield Talking Therapies is part of Turning Point and specialises in delivering evidence-based psychological therapies to support people in the local area with their mental health.

If you’re excited by working in a creative and agile environment and making a real difference to people’s mental health through the delivery of effective campaigns, then we’d love to hear from you!

This role reports into the Turning Point Central Marketing Team and is home based with occasional travel to both the Wakefield service and London Head Office.

Role Responsibility

As the Marketing Coordinator, you’re responsible for ensuring that Wakefield Talking Therapies are reaching their target audiences in a consistent, engaging, and effective way.

With specific targets to reach for the number of people using the service, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.

Some of your regular activities will include:

  • Identifying who we are targeting and how we are reaching specific cohorts
  • Delivering promotional activities to drive an increase in referrals, including community outreach activities
  • Creating and executing a content strategy that builds communities and increases workshop registrations
  • Creation of messages that resonate with different audiences
  • Reporting on activity linked to the communications plan and performance
  • Managing and editing the service website and advising on latest enhancement trends
  • Social media management and content creation
  • Developing local mental health awareness campaigns working alongside the service lead
  • Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
  • Highlighting concerns and as appropriate presenting solutions
  • Training and upskilling members of the operational and clinical staff to produce their own communications as appropriate
  • Attending and contributing to all relevant meetings such as performance meetings and marketing updates

The Ideal Candidate

To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.

You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.

You’d describe yourself as a good all-rounder – from developing plans, to managing social media posts, and writing copy – always with one eye on commercial performance.

About us

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.

You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.

Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.

Turning Point Benefits

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.

Turning Point

Attached documents

  • Marketing Coordinator JD 2025.docx

Apply

Marketing Coordinator employer: Turning Point

Turning Point is an exceptional employer that prioritises the well-being of its employees while making a significant impact on mental health in the community. With a supportive work culture, comprehensive benefits including 33 days of paid holiday, and opportunities for professional growth, you will thrive in a creative environment that values your contributions. Join us in Wakefield and be part of a team dedicated to delivering meaningful change and enhancing lives.
T

Contact Detail:

Turning Point Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Coordinator

✨Tip Number 1

Familiarise yourself with Wakefield Talking Therapies and their target audience. Understanding their mission and the specific needs of the community will help you tailor your approach during interviews and discussions.

✨Tip Number 2

Showcase your experience in both online and offline marketing strategies. Be prepared to discuss specific campaigns you've worked on, particularly those that drove engagement or increased referrals, as this aligns closely with the role's responsibilities.

✨Tip Number 3

Network with professionals in the mental health sector. Building connections with local authorities, healthcare professionals, or public health officials can provide insights into the community's needs and demonstrate your commitment to the role.

✨Tip Number 4

Prepare to discuss how you would create and manage a content strategy that resonates with diverse audiences. Think about innovative ideas for campaigns that could raise mental health awareness and engage the community effectively.

We think you need these skills to ace Marketing Coordinator

Marketing Planning
Campaign Delivery
Content Strategy Development
Social Media Management
Copywriting
Community Outreach
Performance Reporting
Website Management
Relationship Building
Training and Upskilling
Creativity
Organisational Skills
Customer Focus
Analytical Skills

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Marketing Coordinator position. Tailor your application to highlight relevant experiences that align with the role.

Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in campaign delivery and social media management. Use quantifiable achievements to demonstrate your impact in previous roles.

Write a Tailored Cover Letter: In your cover letter, express your passion for mental health and how your skills can contribute to Wakefield Talking Therapies. Mention specific campaigns or projects you've worked on that relate to the job.

Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.

How to prepare for a job interview at Turning Point

✨Know Your Audience

Familiarise yourself with the target audiences for Wakefield Talking Therapies. Understand their needs and how the marketing strategies can effectively reach them. This will show your commitment to the role and your ability to tailor communications.

✨Showcase Your Campaign Experience

Prepare examples of previous marketing campaigns you've planned and delivered. Be ready to discuss the strategies you used, the results achieved, and how you adapted to challenges. This demonstrates your hands-on experience and problem-solving skills.

✨Highlight Your Creativity

Since the role involves creating engaging content and campaigns, think of innovative ideas you could bring to the table. Share any unique concepts you've implemented in past roles that had a positive impact on engagement or referrals.

✨Discuss Collaboration Skills

Emphasise your ability to work with various stakeholders, such as local authorities and healthcare professionals. Provide examples of how you've successfully built relationships and collaborated on projects, as this is crucial for the role.

T
Similar positions in other companies
UK’s top job board for Gen Z
discover-jobs-cta
Discover now
>