At a Glance
- Tasks: Plan and execute creative marketing campaigns to support mental health services.
- Company: Join Turning Point, a leading not-for-profit health provider dedicated to improving lives.
- Benefits: Enjoy 33 days of paid holiday, career growth opportunities, and a supportive culture.
- Why this job: Make a real impact on mental health while working in a dynamic and creative environment.
- Qualifications: Previous marketing experience required; be organised, motivated, and customer-focused.
- Other info: Home-based role with occasional travel to Wakefield and London.
The predicted salary is between 28800 - 43200 £ per year.
Job Introduction
A new opportunity has arisen for a Marketing Coordinator to plan, deliver, and optimise meaningful marketing activity for Wakefield Talking Therapies.
Wakefield Talking Therapies is part of Turning Point and specialises in delivering evidence-based psychological therapies to support people in the local area with their mental health.
If you’re excited by working in a creative and agile environment and making a real difference to people’s mental health through the delivery of effective campaigns, then we’d love to hear from you!
This role reports into the Turning Point Central Marketing Team and is home based with occasional travel to both the Wakefield service and London Head Office.
Role Responsibility
As the Marketing Coordinator, you’re responsible for ensuring that Wakefield Talking Therapies are reaching their target audiences in a consistent, engaging, and effective way.
With specific targets to reach for the number of people using the service, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.
Some of your regular activities will include:
- Identifying who we are targeting and how we are reaching specific cohorts
- Delivering promotional activities to drive an increase in referrals, including community outreach activities
- Creating and executing a content strategy that builds communities and increases workshop registrations
- Creation of messages that resonate with different audiences
- Reporting on activity linked to the communications plan and performance
- Managing and editing the service website and advising on latest enhancement trends
- Social media management and content creation
- Developing local mental health awareness campaigns working alongside the service lead
- Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
- Highlighting concerns and as appropriate presenting solutions
- Training and upskilling members of the operational and clinical staff to produce their own communications as appropriate
- Attending and contributing to all relevant meetings such as performance meetings and marketing updates
The Ideal Candidate
To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.
You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.
You’d describe yourself as a good all-rounder – from developing plans, to managing social media posts, and writing copy – always with one eye on commercial performance.
About us
As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.
We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.
What Benefits Will I Receive?
We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.
You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.
Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.
Turning Point Benefits
We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.
Turning Point
Attached documents
- Marketing Coordinator JD 2025.docx
Apply
Marketing Coordinator employer: Turning Point
Contact Detail:
Turning Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Wakefield Talking Therapies and their target audience. Understanding the specific needs of the community will help you tailor your approach during interviews and demonstrate your commitment to making a difference.
✨Tip Number 2
Showcase your experience in both online and offline marketing strategies. Be prepared to discuss specific campaigns you've worked on, focusing on how they drove engagement and results, as this role requires a strong grasp of diverse marketing channels.
✨Tip Number 3
Network with professionals in the mental health sector or those who have worked with Turning Point. Building connections can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your approach to content creation and community engagement. Think of examples where you've successfully built communities or increased participation, as these skills are crucial for the Marketing Coordinator role.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Marketing Coordinator position. Tailor your application to highlight relevant experiences that align with the role.
Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in campaign delivery and social media management. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for mental health and how your skills can contribute to Wakefield Talking Therapies. Mention specific examples of past marketing campaigns you've executed successfully.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Turning Point
✨Know Your Audience
Familiarise yourself with the target audiences for Wakefield Talking Therapies. Understand their needs and how the marketing strategies can effectively reach them. This will show your commitment to the role and your ability to tailor communications.
✨Showcase Your Campaign Experience
Prepare examples of previous marketing campaigns you've planned and delivered. Be ready to discuss the strategies you used, the results achieved, and how you adapted to challenges. This demonstrates your hands-on experience and problem-solving skills.
✨Highlight Your Creativity
Since the role involves creating engaging content and promotional activities, be prepared to share your creative ideas. Think about innovative ways to promote mental health awareness and how you would engage the community through various channels.
✨Discuss Collaboration Skills
Emphasise your ability to work with different stakeholders, such as local authorities and healthcare professionals. Share examples of how you've successfully built relationships in the past, as this is crucial for the role's responsibilities.