Marketing Coordinator

Marketing Coordinator

London Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Plan and execute creative marketing campaigns to support mental health services.
  • Company: Join Turning Point, a leading not-for-profit health provider dedicated to improving lives.
  • Benefits: Enjoy 33 days of paid holiday, career growth opportunities, and a supportive culture.
  • Why this job: Make a real impact on mental health while working in a dynamic and creative environment.
  • Qualifications: Previous marketing experience required; be organised, motivated, and customer-focused.
  • Other info: This role is home-based with occasional travel to Wakefield and London.

The predicted salary is between 28800 - 42000 £ per year.

Job Introduction

A new opportunity has arisen for a Marketing Coordinator to plan, deliver, and optimise meaningful marketing activity for our national campaigns.

If you’re excited by working in a creative and agile environment, and making a real difference to people’s health and wellbeing through the delivery of effective campaigns then we’d love to hear from you!

This role reports into the National Marketing Manager and is based at our London Head Office, with hybrid and flexible working.

Role Responsibility

As the Marketing Coordinator, you’re responsible for ensuring that our national campaigns are reaching their target audiences in a consistent, engaging, and effective way.

With specific targets to reach for the number of people using our services, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.

Some of your regular activities will include:

  • Identifying who we are targeting and how we are reaching specific cohorts
  • Delivering promotional activities to drive an increase in referrals, including community outreach activities
  • Creating and executing a content strategy that builds communities and increases registrations
  • Creation of messages that resonate with different audiences
  • Reporting on activity linked to the communications plan and performance
  • Managing and editing the website and advising on latest enhancement trends
  • Social media management and content creation
  • Developing national awareness campaigns working alongside internal colleagues
  • Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
  • Highlighting concerns and as appropriate presenting solutions
  • Training and upskilling colleagues to produce their own communications as appropriate
  • Attending and contributing to all relevant meetings such as performance meetings and marketing updates

The Ideal Candidate

To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.

You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.

You’d describe yourself as a good all-rounder – from developing plans, to managing social media posts, and writing copy – always with one eye on commercial performance.

Turning Point

Apply

Marketing Coordinator employer: Turning Point

Turning Point is an exceptional employer that prioritises the well-being of its employees while making a significant impact on mental health in the community. With a supportive work culture, comprehensive benefits including 33 days of paid holiday, and opportunities for professional growth, you will thrive in a creative environment that values your contributions. Join us in Wakefield and be part of a team dedicated to delivering meaningful change and enhancing lives.
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Contact Detail:

Turning Point Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Coordinator

✨Tip Number 1

Familiarise yourself with Wakefield Talking Therapies and their target audience. Understanding the specific needs of the community will help you tailor your approach and demonstrate your commitment to making a difference in mental health.

✨Tip Number 2

Showcase your experience in both online and offline marketing strategies. Be prepared to discuss specific campaigns you've executed that align with the role's responsibilities, particularly those that drove engagement and referrals.

✨Tip Number 3

Network with professionals in the mental health sector. Building relationships with local authorities and healthcare professionals can give you insights into effective communication strategies and enhance your understanding of the community's needs.

✨Tip Number 4

Prepare to discuss how you would manage social media and content creation for Wakefield Talking Therapies. Think about innovative ideas for campaigns that could resonate with different audiences and drive workshop registrations.

We think you need these skills to ace Marketing Coordinator

Marketing Planning
Campaign Delivery
Content Strategy Development
Social Media Management
Copywriting
Community Outreach
Performance Reporting
Website Management
Relationship Building
Local Mental Health Awareness
Training and Upskilling
Organisational Skills
Creativity
Customer Focus

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Marketing Coordinator position. Tailor your application to highlight relevant experiences that align with the role.

Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in campaign planning and delivery. Use specific examples of past successes and quantify your achievements where possible to demonstrate your impact.

Write a Tailored Cover Letter: In your cover letter, express your passion for mental health and how your skills can contribute to Wakefield Talking Therapies. Mention specific marketing strategies you have successfully implemented in the past.

Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.

How to prepare for a job interview at Turning Point

✨Know Your Audience

Familiarise yourself with the target audiences for Wakefield Talking Therapies. Understand their needs and how the marketing strategies can effectively reach them. This will show your commitment to the role and your ability to tailor communications.

✨Showcase Your Campaign Experience

Prepare examples of previous marketing campaigns you've planned and delivered. Be ready to discuss the strategies you used, the results achieved, and how you adapted your approach based on performance metrics.

✨Demonstrate Creativity

Think of innovative ideas for community outreach and mental health awareness campaigns. Present these ideas during the interview to highlight your creative thinking and ability to engage different audiences.

✨Highlight Collaboration Skills

Emphasise your experience in working with various stakeholders, such as local authorities and healthcare professionals. Discuss how you’ve built relationships and collaborated to achieve common goals, which is crucial for this role.

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