Social Media and Content Lead - internal only in City of Westminster

We are seeking a creative, hands-on Social Media and Content Lead to develop high-impact content for our national digital platforms. This role is a chance to shape the voice of a social enterprise, producing content that drives real-world change. Working closely with the Head of Marketing and National Marketing Manager, you will deliver content that engages audiences and reflects the purpose and personality of Turning Point. The role focuses heavily on execution (about 80%), with opportunities to contribute to strategy (20%). Perfect for someone ready to own a national content function and build a portfolio that matters. This role is open to internal applicants only. The role is hybrid with a minimum of one day at our London office.

Main Responsibilities

• Develop and lead the social media content strategy across our national channels
• Develop and deliver a content calendar to ensure alignment with campaign activity and organisational priorities
• Produce high-quality multimedia content tailored for each platform, with a strong emphasis on Reels and TikTok
• Own the strategy and content delivery for Rightsteps social media channels, ensuring channels grow sustainably and align with organisational priorities
• Design branded content using Canva and Capcut for social, email, and web
• Monitor trends and updates to guide content choices
• Write SEO-optimised blog content and campaign landing pages
• Ensure all content aligns with tone, brand, and accessibility standards
• Work proactively with all business units to identify, source and develop authentic stories
• Collaborate with External Relations, Internal Comms, and Involvement teams for consistent messaging
• Support and advise regional marketing colleagues on social media best practices
• Create a central library of high-performing, reusable content
• Maintain a proactive, dynamic content calendar with clear themes and forward planning
• Consistent creation of high-performing, mission-driven content
• Regular reporting with actionable insights to improve content
• Growth in social community engagement, reach, and advocacy

You are a natural at creating scroll-stopping content that educates, inspires, and connects. You know what works on each platform, thrive in fast-paced, purpose-driven settings, and move quickly from idea to execution.

Essential Skills & Experience

• Experience managing and growing social media channels professionally
• Strong copywriting for both social and web
• Basic design skills (Canva or similar)
• Video editing for short-form video (TikTok, Reels, Shorts)
• Understanding of SEO for content
• Comfort working across teams and managing multiple projects
• Passionate about social justice, public health, or community impact

Desirable

• Experience in health, public sector, charity, or social enterprise
• Familiarity with accessibility standards
• Campaign activation using micro-influencers
• Comfort in front of or behind the camera
• Knowledge of content analytics

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

Benefits

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether it’s ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career - we want to support you in every way we can with our total reward package. You will get 33 days' paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost. Salary £31,000 - £35,000 per annum dependent on experience (plus ILW if applicable).