At a Glance
- Tasks: Lead global digital content strategy and optimise website performance for impactful projects.
- Company: Join Turner & Townsend, a global leader in professional services with a collaborative culture.
- Benefits: Flexible working environment, career growth opportunities, and a commitment to diversity and inclusion.
- Other info: Be part of a dynamic team that values innovation and work-life balance.
- Why this job: Make a real impact on global projects while developing your digital content expertise.
- Qualifications: Experience in digital content management and strong writing skills are essential.
The predicted salary is between 63000 - 77000 £ per year.
Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries. Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.
As we continue to grow, we are seeking a talented Global Senior Digital Content Manager to join our Global Marketing and Communications team. This is a high-impact role at the heart of a global transformation. You will lead the development, governance, optimisation and performance of content across Turner & Townsend’s global web ecosystem, supporting brand positioning, thought leadership, lead generation, client engagement and talent attraction. The role is based at our office in the City of London.
Key Responsibilities
- Website Content Strategy & Planning: Develop and execute a global website content strategy aligned to business growth objectives, sector priorities and marketing goals. Create annual and quarterly content roadmaps that combine optimisation of existing content with the development of new authority-building content and clusters. Identify and prioritise content opportunities based on client needs, user behaviour, business priorities and market trends. Develop and maintain a search-led content strategy that improves visibility across traditional search engines, LLMs and emerging search experiences.
- Content Creation & Editorial Leadership: Create and upkeep of strategic website content, including market perspectives, industry trends and evergreen content to support SEO. Work with broader marketing team to develop authority-building content that strengthens Turner & Townsend’s visibility, expertise and relevance across key service areas. Translate complex technical content into compelling client-focused narratives as required. Uphold writing standards, brand style guides and tone-of-voice guidelines.
- Website Management & Governance: Uphold and evolve as necessary governance processes, workflows and quality assurance standards. Lead content audits and ensure compliance with brand, legal, privacy and accessibility requirements.
- User Experience & Digital Optimisation: Partner with UX, design and development teams (internal and agency partners) to support website redesigns and transformation initiatives.
- SEO, AI Search & Analytics: Lead optimisation of priority service, sector and strategic content pages to improve organic visibility and commercial performance. Identify search opportunities and develop content recommendations, including topic clusters and supporting content designed to strengthen topical authority. Monitor performance, measure search visibility and provide strategic recommendations based on data and insight. Develop dashboards and reporting frameworks that track website, content and search performance.
- Stakeholder Management & Collaboration: Build relationships with SMEs, sector leaders and stakeholders. Collaborate with regional content managers and external agencies.
- Team Leadership: Coach and mentor website content professionals across our regions. Champion best practice and continuous improvement on the global website and regional localized sites. Line management of Digital Marketing Executive.
Qualifications
- Essential: Extensive experience in digital content, website management or B2B marketing. Significant experience managing complex global websites. Strong writing, editing, SEO, analytics and CMS expertise. Experience influencing senior stakeholders. Line management experience.
- Desirable: Professional services, infrastructure, engineering, construction or real estate experience. AI-assisted content development experience. Accessibility and digital compliance knowledge.
Key Competencies
- Strategic Thinking
- Digital Content Leadership
- Editorial Excellence
- Data-Driven Decision Making
- Global Collaboration
- Commercial Awareness
Success Measures
- Increased engagement and content performance.
- Improved organic search performance, AI visibility and topical authority across priority services and sectors.
- Strong governance adoption.
- Enhanced support for business development and talent attraction.
Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change. We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance. Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.
Global Senior Digital Content Manager in London employer: TURNER & TOWNSEND
Turner & Townsend is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation across its global teams. With a commitment to employee growth, you will have access to training and development opportunities while working on impactful projects that improve lives. Located in a diverse and inclusive environment, this role as a Global Recruitment Operations Administrator allows you to contribute to a seamless hiring experience, making a meaningful difference in the recruitment process.
StudySmarter Expert Advice🤫
We think this is how you could land Global Senior Digital Content Manager in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Global Senior Digital Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TURNER & TOWNSEND. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TURNER & TOWNSEND:Show us that you’ve done your homework! In your application, briefly mention what you admire about TURNER & TOWNSEND’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TURNER & TOWNSEND
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TURNER & TOWNSEND will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At TURNER & TOWNSEND, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
