At a Glance
- Tasks: Lead global digital content strategy and optimise website performance.
- Company: Join Turner & Townsend, a global leader in professional services.
- Benefits: Flexible working environment, career growth, and a diverse culture.
- Other info: Collaborative team atmosphere with opportunities for mentorship and development.
- Why this job: Make an impact on global projects while enhancing your digital marketing skills.
- Qualifications: Experience in digital content and website management is essential.
The predicted salary is between 65000 - 80000 £ per year.
Company Description
Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.
Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives.
Working in partnership makes it possible to deliver the world’s most impactful projects and programmes as we turn challenge into opportunity and complexity into success.
Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.
We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest.
Turner & Townsend and CBRE work together to provide clients with the premier programme, project and cost management offering in markets around the world.
Please visit our website: www. turnerandtownsend. com
Job Description
As we continue to grow, we are seeking a talented Global Senior Digital Content Managerto join our Global Marketing and Communications team.
This is a high‑impact role at the heart of a global transformation.
You will lead the development, governance, optimisationand performance of content across Turner & Townsend’s global web ecosystem, supporting brand positioning, thought leadership, lead generation, clientengagementand talent attraction.
The role is based at our office in the City of London.
Key Responsibilities
- Develop and execute a global website content strategy aligned to business growthobjectives, sectorprioritiesand marketing goals.
- Create annual and quarterly content roadmapsthat combineoptimisationof existing content with the development of new authority-building contentand clusters.
- Identifyandprioritisecontent opportunities based on client needs, userbehaviour, businessprioritiesand market trends.
- Develop andmaintaina search-led content strategy that improves visibility across traditional search engines, LLMsand emerging search experiences.
- Content Creation & Editorial Leadership
- Createandupkeepofstrategicwebsitecontent, includingmarketperspectives, industrytrendsand evergreencontent to support SEO.
- Work withbroadermarketingteam todevelop authority-building content that strengthens Turner & Townsend’s visibility, expertiseand relevance across key service areas.
- Translate complex technical content into compelling client-focused narrativesasrequired.
- Upholdwriting standards, brandstyleguidesand tone-of-voice guidelines.
- Website Management & Governance
- Uphold and evolve as necessarygovernance processes, workflowsand quality assurance standards.
- Lead content audits and ensure compliance with brand, legal, privacyand accessibility requirements.
- User Experience & Digital Optimisation
- Partner with UX, design and development teams(internal and agency partners)
- Support website redesigns and transformation initiatives.
- SEO, AI Search & Analytics
- Leadoptimisationof priority service, sectorand strategic content pages to improve organic visibility and commercial performance.
- Identifysearch opportunities and develop content recommendations, including topic clusters and supporting content designed to strengthen topical authority.
- Workwith the segment marketing leads totranslatesearch opportunities into content aligned to business priorities.
- Monitor performance, measure searchvisibilityand provide strategic recommendationsbased on data and insight.
- Develop dashboards andreporting frameworks thattrack website, contentand search performance.
- Stakeholder Management & Collaboration
- Build relationships with SMEs, sectorleadersand stakeholders.
- Collaborate with regional content managers and external agencies.
- Team Leadership
- Coach and mentor website content professionalsacross our regions.
- Champion best practice and continuous improvementonthe globalwebsite and regionallocalized sites.
- Linemanagement of Digital Marketing Executive.
Qualifications
Essential
- Extensive experience indigital content, website management or B2B marketing.
- Significant experiencemanaging complex global websites.
- Strong writing, editing, SEO, analyticsand CMSexpertise.
- Experience influencing senior stakeholders.
- Line management experience.
Desirable
- Professional services, infrastructure, engineering, constructionor real estate experience.
- AI-assisted content development experience.
- Accessibility and digital compliance knowledge.
- Key Competencies
- Strategic Thinking
- Digital Content Leadership
- Editorial Excellence
- Data-Driven Decision Making
- Global Collaboration
- Commercial Awareness
- Success Measures
- Increased engagement and content performance.
- Improvedorganicsearchperformance, AI visibilityand topical authority across priority services and sectors.
- Strong governance adoption.
- Enhanced support for business development and talent attraction.
- Additional Information
Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.
We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance.
Turner & Townsend is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.
Please find out more about us at www. turnerandtownsend. com/
SOX control responsibilities may be part of this role, which are to be adhered to where applicable.
Join our social media conversations for more information about Turner & Townsend and our exciting future projects:
- Linked In
It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process.
No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time.
Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts, are considered property of Turner & Townsend and arenot subject to payment of agency fees.
In order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend, there must be a formal written agreement in place and the agency must be invited, by the Recruitment Team, to submit candidates for review.
By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply
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Global Senior Digital Content Manager employer: TURNER & TOWNSEND
Turner & Townsend is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation across its global teams. With a commitment to employee growth, you will have access to training and development opportunities while working on impactful projects that improve lives. Located in a diverse and inclusive environment, this role as a Global Recruitment Operations Administrator allows you to contribute to a seamless hiring experience, making a meaningful difference in the recruitment process.
StudySmarter Expert Advice🤫
We think this is how you could land Global Senior Digital Content Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TURNER & TOWNSEND and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TURNER & TOWNSEND are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TURNER & TOWNSEND on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Global Senior Digital Content Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TURNER & TOWNSEND. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TURNER & TOWNSEND:Show us that you’ve done your homework! In your application, briefly mention what you admire about TURNER & TOWNSEND’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TURNER & TOWNSEND
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TURNER & TOWNSEND will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TURNER & TOWNSEND, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
