Global Digital Marketing Executive

b Overview /b p In this role you will support global digital marketing and communications initiatives, collaborating with cross- regional teams to deliver engaging content and data-driven campaigns. You will help optimise websites and campaigns, leveraging AI tools and analytics to drive performance. You’ll gain hands-on experience managing content, SEO, and CMS workflows within a fast-paced, collaborative environment. This is an opportunity to shape digital strategies for a global audience and learn from a central, experienced team. /p b Responsibilities /b ul li Coordinate content reviews with regional teams, subject matter experts, freelancers and agencies /li li Produce website and campaign performance reports using GA4 and Looker Studio with insights for optimization /li li Support implementation of AI tools (e.g., Jasper) to streamline content creation and workflows /li li Collaborate across marketing and business teams to deliver high-quality digital content and campaigns /li li Stay up to date with digital marketing, SEO, AI and CMS best practices /li li Manage day-to-day website updates and content publishing using Umbraco /li li Optimize website content for SEO and GEO through metadata, page structure, internal linking and keywords /li li Identify opportunities for ongoing SEO improvements and contribute to the long-term website roadmap /li li Analyse user journeys to improve UX, engagement and conversion /li li Support planning, delivery and optimization of integrated digital campaigns across channels (website, social, paid) /li li Assist video content production including copywriting, interviews, shoot coordination and asset creation /li li Review video edits to ensure alignment with objectives and brand standards /li /ul b Key requirements /b ul li Degree (or equivalent) in Marketing, Digital Marketing, Communications, Business or related discipline /li li Strong interest in digital marketing, website management and content publishing in a B2B environment /li li Experience using CMS platform, ideally Umbraco /li li Understanding of SEO principles and tools (Semrush) /li li Familiarity with Google Analytics 4 (GA4) and Looker Studio /li li Strong written communication and proofreading skills /li li Strong organisational skills and ability to manage multiple priorities /li li Confident communicator with stakeholders across teams /li li Interest in AI tools and emerging marketing technologies /li li Good working knowledge of Microsoft Office (Excel, PowerPoint, Teams) /li /ul ul li Strong written communication /li li Attention to detail /li li Organisation and multitasking /li li Umbraco CMS /li li SEO and Semrush /li li GA4 and Looker Studio /li /ul