Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing campaigns and product launches for Turf and Landscape in the UK and Ireland.
- Company: Join ICL, a leader in the turf sector with a strong technical foundation.
- Benefits: Be part of a dynamic team with opportunities for growth and development.
- Why this job: Make an impact in a busy marketing environment and support innovative projects.
- Qualifications: Experience in marketing, especially in the turf or landscape sectors.
- Other info: Collaborate with sales and technical teams in a fast-paced setting.
The predicted salary is between 28800 - 48000 £ per year.
ICL appoints Aimee Davey as Marketing Communications Manager at a key point as the business moves into a busy period of campaign and product activity across its Turf and Landscape portfolio. Aimee brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication. Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.
In this role, Aimee will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include:
- Campaign planning
- Product launches
- Events
- PR
- Digital content
- Coordination with external agencies
She will work closely with the sales and technical teams as the business prepares for a full calendar of activity. Ed Carter, Business Manager for the UK business, said that Aimee’s sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business. Aimee said she is looking forward to joining the team and building on the strong marketing work already in place. “ICL has a clear technical foundation, and a strong programme of activity planned. I’m pleased to be joining at this point and look forward to supporting the team, our customers and our distributors.” Aimee’s appointment follows Kevin Whitby’s move into the newly created position of International Marketing Communications Manager for Turf and Landscape, where he will focus on global communication strategy and supporting local teams.
Marketing Communications Lead – Turf & Landscape (UK/IE) employer: Turf Matters
Contact Detail:
Turf Matters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Lead – Turf & Landscape (UK/IE)
✨Tip Number 1
Network like a pro! Reach out to people in the turf and landscape industry, especially those who work at ICL or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, product launches, and any relevant projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching ICL’s recent campaigns and products. Being able to discuss their work shows genuine interest and helps you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Marketing Communications Lead – Turf & Landscape (UK/IE)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Communications Lead role. Highlight your experience in campaign planning, product launches, and working with sales teams. We want to see how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re excited about the role and how your skills can contribute to our Turf and Landscape portfolio. Keep it engaging and relevant to the job description.
Showcase Your Sector Knowledge: We love candidates who understand the turf sector! If you have experience or insights into what turf managers and distributors need, make sure to include that in your application. It’ll set you apart from the rest!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Turf Matters
✨Know Your Turf
Familiarise yourself with the latest trends and challenges in the turf and landscape sector. Research ICL's products and campaigns, and be ready to discuss how your experience aligns with their needs. This shows you’re not just interested in the role, but also invested in the industry.
✨Showcase Your Communication Skills
As a Marketing Communications Lead, your ability to communicate effectively is key. Prepare examples of past campaigns you've led, focusing on how you collaborated with sales and technical teams. Highlight your success in customer communication and brand development to demonstrate your fit for the role.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about how you would handle a product launch or a PR crisis. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about ICL's upcoming campaigns or how they measure the success of their marketing activities. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.